Sunday Email 33: To Survive (And Prosper?)
If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com/
Whatever writing of mine that you're reading here DOES NOT affect buyers, only sellers (especially marketers selling internet marketing stuff). As a matter of fact, buyers will have more advantage now. And this is not a "Sunday Email" rant.
Marketing online has changed mainly because of these three factors:
1. The web 2.0 effect
2. Savvier consumers
3. More competitors
Especially in the internet marketing niche, factor number 3 is very transparent. Recently, one of my JV partners made a promotion for me- he was able to get only 93 visitors to my salespage. The most shocking part is this- he's the same JV partner who used to send 1,000 visitors in a single email.
The clickthrough drops because the same subscriber is probably subscribed to more lists today.
To win in the competition of mindshare is basically to have a group of JV partners that will continue to promote you so that you're being reminded to subscribers that you're still around- and growing. They call it, mastermind group.
Imagine this- if you're promoting lousy products, it's obvious that you're not going to make good income. And if you promote top notch product, you'll also 'lose' simply because there will be too many marketers promoting and chances are, their bonuses will be bigger than yours.
Lucky for me, I don't have this problem because I have my own list, products, affiliates, reliable JV partners and so on. I know if I want to pull a product launch, I'll have those partners that will support me- yeah, some sort of mastermind group.
But I honestly think that this is not a brilliant plan. What if your JV Partner is unable to command any traffic anymore? OR, your JV partner is now in other 'groups'.
The key to be extremely successful online is still about having your own list. If you want to have a solid business that's unshakeable, then you got to know how to generate your own list without external factors. If you've listened to my interview with Matt Bacak last time, you would understand why list-building is THE MOST IMPORTANT part of your business.
But there are ways how to prevent or overcome this problem. Here how's to cushion it:
1. Build your online business out of the internet marketing niche.
For instance, a big portion of my income is from niche marketing. The internet marketing niche is the niche where it's common to see marketers are required to consistently poach for JV partners. I don't know about you, but frankly, I think that's a little bit ridiculous.
2. Use new tactics and strategies
Whatever strategies or tactics that you've been using a year ago are probably not as effective as it is today. I'm not talking about 'strategy' like writing a salesletter to sell info-product. That's a principle, something that does not change. For instance, if you're not using multimedia on your salesletter, then you're one step behind of your competitors.
3. Generate list from other source
Getting JV partners to build your list is the coolest thing you can have. But how many people out there can do that and also... do you realize that is dependant on other factors (like asking favors)? You got to think outside the box where to find NEW subscribers that is not subscribed to 10 more other list like yours.
I'm doing all.
It's up to you whether you take this piece of tip home and do something about it or disagree with me completely. I have nothing to lose because I know, 10 months down the road, my business will double because I'm doing three of these.
If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.
Thanks,
Patric
---
Whatever writing of mine that you're reading here DOES NOT affect buyers, only sellers (especially marketers selling internet marketing stuff). As a matter of fact, buyers will have more advantage now. And this is not a "Sunday Email" rant.
Marketing online has changed mainly because of these three factors:
1. The web 2.0 effect
2. Savvier consumers
3. More competitors
Especially in the internet marketing niche, factor number 3 is very transparent. Recently, one of my JV partners made a promotion for me- he was able to get only 93 visitors to my salespage. The most shocking part is this- he's the same JV partner who used to send 1,000 visitors in a single email.
The clickthrough drops because the same subscriber is probably subscribed to more lists today.
To win in the competition of mindshare is basically to have a group of JV partners that will continue to promote you so that you're being reminded to subscribers that you're still around- and growing. They call it, mastermind group.
Imagine this- if you're promoting lousy products, it's obvious that you're not going to make good income. And if you promote top notch product, you'll also 'lose' simply because there will be too many marketers promoting and chances are, their bonuses will be bigger than yours.
Lucky for me, I don't have this problem because I have my own list, products, affiliates, reliable JV partners and so on. I know if I want to pull a product launch, I'll have those partners that will support me- yeah, some sort of mastermind group.
But I honestly think that this is not a brilliant plan. What if your JV Partner is unable to command any traffic anymore? OR, your JV partner is now in other 'groups'.
The key to be extremely successful online is still about having your own list. If you want to have a solid business that's unshakeable, then you got to know how to generate your own list without external factors. If you've listened to my interview with Matt Bacak last time, you would understand why list-building is THE MOST IMPORTANT part of your business.
But there are ways how to prevent or overcome this problem. Here how's to cushion it:
1. Build your online business out of the internet marketing niche.
For instance, a big portion of my income is from niche marketing. The internet marketing niche is the niche where it's common to see marketers are required to consistently poach for JV partners. I don't know about you, but frankly, I think that's a little bit ridiculous.
2. Use new tactics and strategies
Whatever strategies or tactics that you've been using a year ago are probably not as effective as it is today. I'm not talking about 'strategy' like writing a salesletter to sell info-product. That's a principle, something that does not change. For instance, if you're not using multimedia on your salesletter, then you're one step behind of your competitors.
3. Generate list from other source
Getting JV partners to build your list is the coolest thing you can have. But how many people out there can do that and also... do you realize that is dependant on other factors (like asking favors)? You got to think outside the box where to find NEW subscribers that is not subscribed to 10 more other list like yours.
I'm doing all.
It's up to you whether you take this piece of tip home and do something about it or disagree with me completely. I have nothing to lose because I know, 10 months down the road, my business will double because I'm doing three of these.
If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.
Thanks,
Patric
---
Labels: internet change, internet marketing plan, internet marketing strategies, internet marketing strategy, online business plan
posted by Patric Chan at 10:17 AM
12 comments
