Getting Traffic With Google Adwords

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense complement each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website.

Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed.

A problem that I see crop up time and time again is when people choose their keywords before they find their niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!

It is very important the you seek out your market before you find a product to promote to them. Try going on forums or visiting newsgroups and focus groups… see what’s hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.

Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.

So what’s the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".

TECHNIQUES TO IMPROVE YOUR GOOGLE ADWORDS

The following tips will help you to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go:

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called 'Analytics' which will provide with this vital information.

How to Improve ROI?

Conversion rates will need to be improved. This can be achieved by:

Traffic Quality – One of the major mistakes that new Adwords users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on 'sports car' you may do better to try 'red convertible sports car'. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.

Ad Copy – Try some simple split testing. Test the same ad, but with different headlines. Make sure you click the 'show ads equally' option within your account. This will be ongoing processes that will forces you to gradually write better performing ads.

Landing page – Do you have your own landing page?

If you are only direct linking to the merchants page then this will not apply to you, although landing page is something that you should be looking into.

If you do have a landing page you will need to constantly monitor and update. Are people clicking through to your merchant? If not then work must be done on the landing page to remedy this. Try improving your page headline, write better reviews, make links stand out more etc. Maybe you could offer them something free? The point of a landing page is to pre-sell the product to them before they even get to your link!

All of these may sound 'technical' to you if they're something you've never heard before. Good thing is, now you know about it, you can take advantage of Google Adwords to sell your own products or to make money online by promoting affiliate programs.

Reference for Google Adwords --> www.google.com/adwords

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How To Select Your Keywords For Google Adwords

This is going to be a lengthy piece of content, but I think it should do the job to give you the tips of selecting keywords for Google Adwords.

How To Select Your Keywords For Google Adwords

This step is extremely important.

If you choose the right keywords, you'll enjoy targeted traffic that converts into cash-paying buyers.

If you choose the wrong keywords – those that are two vague or too broad – you'll likely drain your ad budget quickly without any sales or other conversions to show for it.

Here's a quick tip that you can use to discover niches you never knew existed...

Simply log into your favorite keyword tool (free or paid) and start running searches for broad terms like this: “how to”, “secret”, “eliminate”, “get rid of”, “buy”, “purchase”, “book”, “guide”, “information”... and so on.

You’ll uncover tons of niches using this amazing strategy – and I’d be willing to bet money you’ll find niches you never even knew existed!

Now back to choosing keywords for known niches and your products...

Choosing the right keywords is a two-pronged process.

1) On the one hand, you can use keyword tools to help you create a list of possible words.

2) However, you must then manually comb through this list to determine how useful each word might be in attracting targeted traffic.

Let me give you an example –

Suppose you created an ebook all about training golden retrievers to be hunting dogs. Now consider this keyword phrase: “golden retriever training.”

At first glance, that looks like a great keyword for your purpose. However, it’s too broad. The “training” could refer to training a dog to go hunting… but most people who type that keyword phrase into a search engine are likely looking for information about obedience training or housetraining.

As such, you might expect to get some traffic from a word like that, but you might also be disappointed in a low conversion rate. Better words for this particular topic might include a phrase like “golden retriever hunting training.” Even better is something more specific to your product, such as “golden retriever hunting training guide.”

While those longer (more specific) phrases might not get as much traffic as a broader (shorter) phrase, you can be assured of getting a higher conversion rate since the searchers are looking for something very specific.

In other words –

The more specific the keywords, and the more related they are to your exact offering, the better response you can expect to get.

Now let’s look at the three-step process of creating a list of targeted keywords…

1) FIND OUT relevant keywords.

Your first step is to find out relevant keywords using a few basic strategies.

Simply brainstorm a list of keywords that you think your market will use to find you and your products. Of course in order to do this, you must understand your market. If you haven’t already previously profiled and researched your market, now is a good time to do so.

You can also determine which keywords your top competitors are optimizing for to get a sense for what words your market uses. Examine their different pages and see if you can tell what words get repeated often. If they use “tags” on their blog entries, check out what keywords they’re using to tag posts.

You may also want to view the document source, which reveals the meta tags for the website. Not all sites use meta tags. However, those that do will give you an idea of what the webmaster had in mind in terms of optimizing for certain keywords. If this is a fairly good marketer, then it’s likely safe to assume that they chose their meta tag keywords after first doing research.

Once you have a general idea of how your market may search to find products like yours, you can move on to step two…

2) FEED your list with new keywords using a keyword tool.

Once you have a short list of keywords your market might use to find you, you can quickly and easily expand that list by using a keyword tool. Google makes it easy since they provide their own keyword tool.

Note: If you already have a favorite keyword tool that you use, then by all means use it. You can copy your own list of keywords into your campaigns.

You can find Google’s keyword tool here:
https://adwords.google.com/select/KeywordToolExternal

Go ahead and try the tool right now. It’s free.

Enter in a keyword or phrase and click on “Get keyword ideas”. If you didn’t uncheck the “Use synonyms” box, then you’ll get a nice list of keywords directly related to your keywords, plus related keywords.

Example: If you entered “weight loss” as your original keyword, you’ll get phrases that include those words, such as “fast weight loss.” However, you’ll also get related keywords like “lose weight” and “burn the fat.”

You can add the words individually, or add the entire list to your campaign if you’d like. You can also save the file in different formats (such as text), so that later on you can copy and paste the words into your AdWords ad group.

Quick Tip: Digging down and finding even more related keywords is easy. Simply copy and paste some of the most targeted keywords into the “find keyword ideas” box and start a new search.

By default, you’ll see information about search volume last month and average search volume. But based on the information you provide when you actually start building your keyword lists in your account, you’ll be able to estimate how much traffic you’ll receive from your keywords, the estimated ad position, and how much each click will cost.

You’ll notice that the keyword tool even gives you an idea of when traffic surges for these particular keywords. For example, you can get an idea of the best month to advertise certain seasonal products, like weight loss products, sports related products, holiday products, etc.

Your next step is to manually comb through these lists.

Are the search terms too broad?

Are the search terms specific enough that you have a fairly good idea what the person is searching for?

Keep in mind that certain search words may be coming from searchers who have no interest in what you’re selling.

Example: Let’s suppose you’re selling baseball bats. The term “buy bats” could refer to baseball bats or the flying animal. As such, you’ll need to choose something specific, such as “buy baseball bats”.

Choosing “Buying” Words

As already mentioned –

The more targeted your keywords, the better.

If you’re selling a product, you should be choosing words that indicate the person is interested in buying that particular product.

Example: “Buy shoes” is too broad, especially if you only sell women’s Birkenstock sandals. In that case, a good search term list might include terms like “buy Birkenstock sandals” and “buy ladies Birkenstock sandals” and “buy women’s Birkenstock sandals” and so on.

You’d also want to add specific product names to your search term list. To keep going with the Birkenstock example, you’d include specific names of their women’s shoes, such as “Arizona black suede” and “Madrid Birko-Flor”. You can bet if someone is searching for a product that specifically, they’re probably ready (or almost ready) to buy.

Note: In addition to including specific product names, you’ll also want to consider including words such as “buy” or “purchase” or “free shipping” or “discount”. All of these words – when tacked onto a product name, such as “discount Birkenstock sandals” – suggest that the searcher is a buyer and not a “tire kicker.” Creating these sorts of search terms will increase your conversion rate.

3) FILTER your list to refine your search terms.

In order to attract your target market, you’ll want to refine your search terms based on broad matching, exact matching, phrase matching, and even including negative keywords.

Broad Matching: The default position is “broad match”, meaning that your ad will appear if someone types in any keyword phrase that includes your keyword. In some cases, your ad may appear if related keywords are searched.

Example: If your keyword is “weight loss”, then your ad will appear when someone types in “weight loss secrets” and possibly “lose weight”.

Broad matches appear when you enter your keyword as-is, without quotes, brackets, or the like.

For example, your keyword would look like this in the search list:

weight loss

Exact Matching: Another option is to list some or all of you keywords as exact matches. To do so, you list your keywords in brackets, like this:

[weight loss]

Doing so will ensure your ad only appears when searchers type in that exact phrase.

Phrase Matching: If you’d rather have your ad triggered when people type in your keywords alongside other keywords, then you can put your keyword in quotes, like this:

“weight loss”

Doing so means your ad will appear whether someone searches for “weight loss” or “fast weight loss” or any other search phrase that includes your chosen keyword or phrase.

Negative Keywords: Finally, you can also exclude certain keywords so that those searches do not trigger your ad.

For example, let’s suppose you didn’t want your ad to appear to searchers who are looking for free information. In that case, you would use a minus sign (-) in front of the word free and then add the negative word to your list. Excluding the word free would looks like this:

-free

There you go. All you need to know about getting keywords.

Another solution is to use the Instant Sale Secrets System Software to take care for you. Check it out at www.instantsalesecrets.com.

If you've find value in this content, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan



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Sunday Email #36: Break This Business Rule To Make Money Online Fast?

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com.

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I can show you the techniques how you can makemoney online in less than a week and you canrepeat this process as often as you want.

I know that you've heard this same song manytimes before - but there's a big different here.HUGE. Most of these 'marketers' who claim theycan show you how to make money on autopilot orthrow in all sort of promises are SHOWING YOU,not proving to you. They are full of theories,more like hot air balloon.

Secondly, most of these 'marketers' are just plain 'hit-and-run' guys. The plan is darn simple (you might even laugh) - position themselves as 'marketers' whoanti-gurus, sell a bunch of courses to you andmake money. When the stuff they sell don't work, they'll just disappear from the internet marketing community because they can easily hide behind the computers. And when they need money again, they just reappear with another 'mysterious' pen name. I know it sounds blunt but you should have spotted the patterns.

This going to sound like blowing my own horn -but the true fact is, I have responsibility to uphold and if I do that kind of nonsense, it'll be really stupid of me to waste all of the credibility I've build for the past 5 years and traveled around the world to speak as an international speaker. I would prefer to be here for long-term.

Now- I'm ranting about this because I've bought a 'system' (which is actually an ebook) thatsuppose to show me some cool blogging 'secrets'. It's nothing more than just another ebook aboutblogging-- pile of good rehash theories.

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When you want to make money on the internet,there are two ways to go about it.

The first one is to build a real internet business. In this method, normally, you'll select the niche market based on your current expertise,what you like or if it's your hobby. The strategyfor this is to dominate the sub-niche of theparticular niche market you're pursuing and grow it 'deep'.

Or build an internet business based on yourmillion-dollar idea like the next facebook.comor something.

The other one is to break the 'rule' of building areal business.

Setup as many 'income generators' as you can on the internet. For instance, putting up ads to promote affiliate programs. As you can see, this is really quick because it doesn't require any product creation or even a website.

The game for this is simple too-- the more you canput up on the internet, the higher the chance ofsuccess and the richer you'll be. The internetgame is very simple to play- the more 'presence'you have on the internet, the more money you'll start to see.

The good thing about this method compared to the first one is you have minimal risk and you'llstart seeing income as you go along.

BUT THERE'S A PROBLEM-- you desperatelyneed speed. If you don't use software or hire people to do themechanical work for you, you just can't put upenough 'income generators' on the internet. Mypoint is, forget about this option if you're going to do manually - it's just too much work.But if you can do it fast, here's the ultimatebusiness strategy... by combining both options.

Here's how it works - send traffic to theaffiliate program by using Google Adwords and see how many clicks you can get. In some profitable niches, you can get thousands of clicks at dirt cheap.

If this is happening, then you should start diverting these visitors to your own landing page (instead of sending the traffic directly to the affiliate program) and get them to subscribe into your list. Bam. Now you get to promote the same affiliate program to your list as many timesas you want and keep on promoting other productsfor maximum profit. Having a list is like havinga 'product'.

If you're getting good commission for a particular affiliate program and you kinda like that niche market, you can consider creating your own product to sell then. No more sharing profit.

Of course, it has to make sense - if you'repromoting Rich Dad Poor Dad by Robert Kiyosakiand you want to create a similar product, it willprobably not sell because that book sells on itsbrand. But if you're promoting a book on how todownload DVDs online, how hard it is to writeyour own (or hire ghostwriter)?

If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan
www.InstantSaleSecrets.com


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You Need Nothing More Than A System That Works

I hope you're doing great.

I like to know, what's your ideal income
that you wish to make from the internet?

Now, before you choose to answer that--
I want you to think big.

At the same time, think realistically
(not thinking small).

If you don't have a clue on how to make
money on the internet yet, don't stress
yourself with a far fetched goal like
$10,000 a month. Not only that will be
self-sabotaging but it'll waste your time.

You see, there's a big difference when
to use the idiom, "Aim for the star so
that it'll still be okay if you miss it
because you'll hit the moon" thingy.
You do that WHEN you already know HOW
TO ACHIEVE YOUR GOALS. You can do all
sorts of "Law of Attraction" techniques
and you'll still remain at where you are.

Making money online is based on techniques
(of course, you got to have the right
mindset and attitude to go with it).

To be more precise, it's based on many
techniques combined together to make it
into a 'system'. And the worst part is,
everybody is tossing around with the word,
'system' when they don't really GET IT.
For instance, they call their ebook a
system because it just sounds fancy.

McDonald's business is a system. (By the
way, that's a classic example.)

In my definition, a system can only be
called a system if those techniques have
been applied into action and generated
the desired result. Then, these techniques
can be duplicated so that the desired
result can achieve time and time again.

So basically, if you want to make money
online with the least chance of failure,
then follow a system.

Where do you find 'systems'?

Obviously, the BEST system is observing
the person who has a working system and
documents his entire process how he
makes money on the internet.

The next one is to create your own system.
Whenever you're doing anything to generate
online income or promote your internet
business, ALWAYS jot down your process.
The reason is simple- if it works, you want
to repeat it again. And maybe, you might
even consider selling it as a separate
business than your existing one.

The Instant Sale Secrets System Coaching
Program is currently sold out when it
was made available on 18th Nov recently.
I'll be opening it again on the 25th November
where it'll show you how to make money
online quickly.

The exciting part of the coaching program
is it's using a system- combination of
techniques and a software to automate
the process of getting sales.

Talk soon,

Patric Chan





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