How We Launch Our Latest Product (A look behind the scene)
My latest internet business is The Success Trace Private Membership, a program focuses on showing you how to achieve success in 5 areas of life - personal growth, financial wealth, health, relationship and spirituality. This the program that I have great passion in because I know this is the 'core' for anyone's success in life (it has nothing to do with internet marketing). In the program, it also includes my future personal interview with success gurus like Ted Nicholas, Mark Joyner, Dr. Joe Vitale, etc.
Today, I like to share with you how we promote it so that you can learn from real life example.
I've done mainly 3 strategies to get traffic - social marketing, Google Adwords and launching an affiliate program. Others include article marketing, blogging, etc.
Guess which one beats everything else? Yup, running an affiliate program.
No kidding.
Here are the 7 factors we've included to make this strategy a success:
1. Affiliate Tracking System
The standard affiliate tracking system is using cookies technology and that works fine but you'll be having just another affiliate program. We took a step further by creating an affiliate tracking system that embeds the affiliate's ID into our autoresponder when the visitors subscribe. This way, whenever we email out, it goes out with our affiliate's affiliate link!
Here's what I mean...
Let say John was referred by an affiliate to subscribe to our email list at successtrace.com. 3 days later, we send out a promotional email to John to sign up Success Trace Private Membership.
In a normal scenario, the affiliate will not get credited for the affiliate commission once John cleared his cookies. But NOT IN OUR AFFILIATE PROGRAM. When we email out, our technology will make sure that the email that John gets is with THE AFFILIATE'S AFFILIATE LINK - so regardless of whether he cleared his cookies or not, it doesn't matter because he'll be cookied again with the affiliate link.
In a nutshell, if we promote Success Trace to John at anytime, affiliate WILL EARN COMMISSION when he signs up. Totally hands-off at affiliate's end so that they can still expect to get paid in the future for our in-house promotions. And most importantly, they're protected from losing commission.
With so many competition out there, your affiliate program just got to stand out that you'll need to take care of your affiliate's interest as much as possible.
2. Affiliate Commission Payout
"Seasoned" affiliate marketers don't want to wait 60 days to get paid. They need the cash because that's what they do, that's how they generate income, they're affiliate marketers. We pay out the commission twice a month by using Clickbank.com. This way, not only affiliates get paid prompt, the payout will always be accurate and they can even get paid directly to their bank accounts (Clickbank has this feature for a few selected countries).
3. Affiliate Promotion Tools
Whether you are having newbie or experienced affiliate marketers, you got to have affiliate promotion tools that they can 'plug and play' immediately to make money with. There are two main reasons to this -- first, you want them to work as little as possible and secondly, you should know the BEST WAY to promote your product. When it comes to providing affiliate tools, you need to have the 'pitch promotion tools' like solo ads, banners, etc and the 'content promotion tools' like articles, video content, etc.
In Success Trace affiliate program, we provide solo ads, articles, banners, videos, etc so that the affiliate will be able to promote in less than 10 minutes.
4. Valuable Content
Prepare valuable content that your affiliates can use so that they can ADD VALUE to their readers. Not all affiliates like to pitch for a product but rather prefer to provide real good content and let their readers to decide whether they want learn more or not. In Success Trace, we make sure we give good content they can use. For instance, one of our articles got stumbled in StumbleUpon.com more than a thousand times when it was release. The traffic is not the big deal but the deal is, people LIKE THE CONTENT and sharing it without any incentive.
5. Multiple Income Streams
Right now, it's very hard to attract good affiliates if they're going to get paid for just one product. In Success Trace affiliate program, affiliates will get paid for the back-end products that we offer as well. This way, it automatically increase the size of the commission check WITHOUT doing anything extra. Very simple concept - if you can get paid with 3 product sales or more compare to just one product, which program will you promote?
6. Passive Income Model (This one rocks everything else)
Nothing attracts any affiliate marketers more than the fact that they can make passive income. For an affiliate to sell an ebook, it'll take just the same amount of effort to promote a membership that pays him passive income every month. Given on any day, I would prefer to promote a program that pays me monthly for one time effort to create residual income.
7. A High Conversion Salesletter
Click here to read the salesletter.. You can argue with me if you think it's not a good offer and that's perfectly fine with me because I know it CONVERTS (otherwise, we wouldn't have hundreds of members now). It's very obvious that affiliates want to promote program that converts well for them to make more money for the same amount of traffic they can generate.
There are other factors involved to attract affiliates (I'm not referring to JV Partners) but I guess these 7 factors did very well for us. Next time when you launch yours, do these and let me know if you got more affiliates than your usual.
P.S: Maybe running your own affiliate program is not relevant to you because you don't have a product or webpage yet? The thing is, You can start your own profitable info-product business by knowing the same concept, business model and strategies of Success Trace through The Chan Do Internet Success System. I'll show you how, regardless if you're newbie or struggling to make your business work and I only teach based on what I DO AND PROVEN. CLICK HERE.
-----------------------------------------------
Today, I like to share with you how we promote it so that you can learn from real life example.
I've done mainly 3 strategies to get traffic - social marketing, Google Adwords and launching an affiliate program. Others include article marketing, blogging, etc.
Guess which one beats everything else? Yup, running an affiliate program.
No kidding.
Here are the 7 factors we've included to make this strategy a success:
1. Affiliate Tracking System
The standard affiliate tracking system is using cookies technology and that works fine but you'll be having just another affiliate program. We took a step further by creating an affiliate tracking system that embeds the affiliate's ID into our autoresponder when the visitors subscribe. This way, whenever we email out, it goes out with our affiliate's affiliate link!
Here's what I mean...
Let say John was referred by an affiliate to subscribe to our email list at successtrace.com. 3 days later, we send out a promotional email to John to sign up Success Trace Private Membership.
In a normal scenario, the affiliate will not get credited for the affiliate commission once John cleared his cookies. But NOT IN OUR AFFILIATE PROGRAM. When we email out, our technology will make sure that the email that John gets is with THE AFFILIATE'S AFFILIATE LINK - so regardless of whether he cleared his cookies or not, it doesn't matter because he'll be cookied again with the affiliate link.
In a nutshell, if we promote Success Trace to John at anytime, affiliate WILL EARN COMMISSION when he signs up. Totally hands-off at affiliate's end so that they can still expect to get paid in the future for our in-house promotions. And most importantly, they're protected from losing commission.
With so many competition out there, your affiliate program just got to stand out that you'll need to take care of your affiliate's interest as much as possible.
2. Affiliate Commission Payout
"Seasoned" affiliate marketers don't want to wait 60 days to get paid. They need the cash because that's what they do, that's how they generate income, they're affiliate marketers. We pay out the commission twice a month by using Clickbank.com. This way, not only affiliates get paid prompt, the payout will always be accurate and they can even get paid directly to their bank accounts (Clickbank has this feature for a few selected countries).
3. Affiliate Promotion Tools
Whether you are having newbie or experienced affiliate marketers, you got to have affiliate promotion tools that they can 'plug and play' immediately to make money with. There are two main reasons to this -- first, you want them to work as little as possible and secondly, you should know the BEST WAY to promote your product. When it comes to providing affiliate tools, you need to have the 'pitch promotion tools' like solo ads, banners, etc and the 'content promotion tools' like articles, video content, etc.
In Success Trace affiliate program, we provide solo ads, articles, banners, videos, etc so that the affiliate will be able to promote in less than 10 minutes.
4. Valuable Content
Prepare valuable content that your affiliates can use so that they can ADD VALUE to their readers. Not all affiliates like to pitch for a product but rather prefer to provide real good content and let their readers to decide whether they want learn more or not. In Success Trace, we make sure we give good content they can use. For instance, one of our articles got stumbled in StumbleUpon.com more than a thousand times when it was release. The traffic is not the big deal but the deal is, people LIKE THE CONTENT and sharing it without any incentive.
5. Multiple Income Streams
Right now, it's very hard to attract good affiliates if they're going to get paid for just one product. In Success Trace affiliate program, affiliates will get paid for the back-end products that we offer as well. This way, it automatically increase the size of the commission check WITHOUT doing anything extra. Very simple concept - if you can get paid with 3 product sales or more compare to just one product, which program will you promote?
6. Passive Income Model (This one rocks everything else)
Nothing attracts any affiliate marketers more than the fact that they can make passive income. For an affiliate to sell an ebook, it'll take just the same amount of effort to promote a membership that pays him passive income every month. Given on any day, I would prefer to promote a program that pays me monthly for one time effort to create residual income.
7. A High Conversion Salesletter
Click here to read the salesletter.. You can argue with me if you think it's not a good offer and that's perfectly fine with me because I know it CONVERTS (otherwise, we wouldn't have hundreds of members now). It's very obvious that affiliates want to promote program that converts well for them to make more money for the same amount of traffic they can generate.
There are other factors involved to attract affiliates (I'm not referring to JV Partners) but I guess these 7 factors did very well for us. Next time when you launch yours, do these and let me know if you got more affiliates than your usual.
P.S: Maybe running your own affiliate program is not relevant to you because you don't have a product or webpage yet? The thing is, You can start your own profitable info-product business by knowing the same concept, business model and strategies of Success Trace through The Chan Do Internet Success System. I'll show you how, regardless if you're newbie or struggling to make your business work and I only teach based on what I DO AND PROVEN. CLICK HERE.
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Labels: manage affiliates, personal development affiliate program, running an affiliate program, self help affiliate program, self improvement affiliate program
posted by Patric Chan at 8:23 PM
2 Comments:
Impressive affiliate program! I'm sure many affiliates would like to promote your products without losing their commissions.
It's the security that make them to work harder. Cheers.
Hi, Patric
I am really impressed to join your affiliate program. You really make it so easy even for a newbie to be able to promote it. I feel comfortable to introduce my friends to you because I receive so many good tips and information from you since I know you. And I belief you can help my friends to success also.
Cheers!
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