Sunday Email Part 31
If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com/
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Since I didn't manage to write a Sunday Email last week, I'm including 2 issues today.
Re: The Guru Bashing Syndrome
Last week, I came across a webpage bashing another internet marketing guru. It was nasty.
But what annoys me the most is this-- if he is IN the guru circle, he wouldn't be bashing left and right but chit-chatting with them happily on MSN Messenger. As you can see, this statement alone shows how bias is the people who are bashing the gurus because they're not getting a piece of the 'guru deal' pie.
My point is simple – he's probably frustrated, over-spent and did not get any result. Now I sound like a jerk for not being sympathetic. If you think that way, I won't bother to change your mindset because I use to think that way too. It took me months to overcome. I'm more concern to shade some light of truth and when you become a guru (or if you're one), you'll understand my point clearer.
When people fail to make money online, they'll look for excuses. We can tell others that's not true but we cannot hide the truth from ourselves. Yeah, tell me that's not true.
You see, guru-bashing is 'fun' because it's easy to attract others to agree with you because there is MORE PEOPLE WHO FAILED THAN SUCCEED. Isn't that an ironic fact when everyone seems to be claiming how much money they're making online. :-)
If you happen to see 'guru bashers', let me suggest that you don't get too involve with them because the gurus are still happily making money online regardless of being bashed or not. When they say, 'the days of gurus are over", there are just as many new gurus coming up. So I really couldn't grasp why it's going to be over.
Here's the interesting part – those who are bashing, are probably buying the gurus products. I rest my case.
The fact is, learning how to be a guru (to be one of them) is far more profitable than trying to get rid of them.
So be nice to them.
On a contradictory, there are smart marketers who know how to take advantage of this 'opportunity'. They are not bashing because they don't like gurus – they are using it as a hook to sell their products like gangbusters.
It goes something like this...
I'm not a guru. Guru pisses me off. I got some super underground secrets. Now I'm going to share with you for X dollar (somewhere below $100) because we both don't like gurus. Let's kill'em.
Smart move. People bite the hook expecting to find something new. And guess what, the gurus are promoting their product. Well, I know this because I've met these smart marketers at exclusive parties where gurus hang out together. Go figure.
Last thing I have to say is this, I haven't met a guru who does not make real money online. So the next time you see someone bashing a guru, ask him if he's bashing a real guru or wannabe. Don't get them mix up because it's 2 different animals. :-)
"Oh no! I'm being sold by you!"
Copywriting is the ultimate sales machine for your internet business. Nothing matches that, NOTHING. For proof's sake, all highly successful internet marketing product launches use salesletters. My best selling product uses a salesletter to sell. Doesn't that tells you something?
I know copywriting, that's why I can engage you to read this boring rant and you'll end up learning a couple of new cool things at the end.
Last week, I've extracted 30 minutes of Alan Forrest Smith's Copywriting Masterclass workshop. It's from DVD 1, basic techniques of copywriting at www.youchandoit.com/alancopy.
100% pure content. And those watching the video will be given an opportunity to get the complete Copywriting Masterclass DVD set, which include the Advertising Masterclass DVD worth $997 as a free bonus.
Go watch it- if you haven't. Get the DVD course if you can afford because it'll pay off by itself. I'll give you 60 days money back guarantee if you can't write a salesletter after gaining Alan's techniques and knowledge. And you get to keep two of the DVD sets. That's how confident I am.
"You said you're giving free content but you're selling to me Patric! I'm so dissapointed with you." one guy wrote to me.
Dude – isn't the 30 minutes video with no sales pitch is 100% content? If that's not living the words I've said, I don't know what will.
Here's my reply, diplomatically:
------------------------------------------
"Thank you for your feedback. If you happen to watch the free 30 minutes video, chances are, you'll get a lot of good information.
I know this to be true because I've personally watch it first.
Here's the url again, www.youchandoit.com/alancopy.
Regarding the offer, I do apologize if it's being misinterpreted. You see, Alan's live Copywriters Masterclass sells for $5,000 per seat and it's being held in UK. Many are unable to attend the workshop, even if they wish to.
So I'm making the DVDs available at a fraction of the workshop's fee for those who see the value in them. Besides, I truly think and feel that if someone can learn from Alan's copywriting techniques, he'll be able to make more money online- more than what he invested in the DVDs.
On top of that, I'm adding the DVD's for Advertising Masterclass for free- this is the same workshop that attendees paid $7,875 USD to attend.
I really think that I'm adding value by making this offer available to my subscribers and customers.
And if it happens that they don't want to buy, that's totally alright. I'm still keeping up with my promise to offer the 30 minutes of solid copywriting video content.
I hope this explains your concern and it'll strengthen our relationship.
Thank you."
-Patric
------------------------------------------
And if it's wrong for me to sell, then I guess it's pointless why I serve in the first place. I serve to get paid. You get value, I get paid. If this agreement does not fits you, then look for other marketers that have better agreements. I'm not sure you'll find any soon.
It's hard when someone is just trying to look for a hole in a shining armor.
Whenever I send out an email to my subscribers, there's only one thought – does this email add value to them? If not, scrap it.
The value comes in 2 forms- it's either free content or a product recommendation to buy.
And I would encourage you to do the same with your subscribers. Give valuable content for free that are helpful and in return, you'll be paid. Promote a product because you're adding value, not because it pays your bill.
Here's the thing – you'll be sold in whichever list you're subscribed to. If you can't live with that, just unsubscribe. You're not 'force' to read because you have total control of your email subscription. If you don't like me or the things I've sent to you, just unsubscribe. If you do like, I truly appreciate that and THANK YOU. Please read every single email I send to you and leave a comment at my blog so that I know you're 'there'.
I think what's important is balance. A marketer should have both in his emails-- promotions and free content. But then again, I've subscribed to lists that always send promotions to me because I like buying their recommendations. That IS the value. So, where am I? Yeah, balance. It's your own preference buddy.
Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
And yeah, sometimes it upsets the reader because the truth can be... hurtful.
-Patric Chan
----
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Since I didn't manage to write a Sunday Email last week, I'm including 2 issues today.
Re: The Guru Bashing Syndrome
Last week, I came across a webpage bashing another internet marketing guru. It was nasty.
But what annoys me the most is this-- if he is IN the guru circle, he wouldn't be bashing left and right but chit-chatting with them happily on MSN Messenger. As you can see, this statement alone shows how bias is the people who are bashing the gurus because they're not getting a piece of the 'guru deal' pie.
My point is simple – he's probably frustrated, over-spent and did not get any result. Now I sound like a jerk for not being sympathetic. If you think that way, I won't bother to change your mindset because I use to think that way too. It took me months to overcome. I'm more concern to shade some light of truth and when you become a guru (or if you're one), you'll understand my point clearer.
When people fail to make money online, they'll look for excuses. We can tell others that's not true but we cannot hide the truth from ourselves. Yeah, tell me that's not true.
You see, guru-bashing is 'fun' because it's easy to attract others to agree with you because there is MORE PEOPLE WHO FAILED THAN SUCCEED. Isn't that an ironic fact when everyone seems to be claiming how much money they're making online. :-)
If you happen to see 'guru bashers', let me suggest that you don't get too involve with them because the gurus are still happily making money online regardless of being bashed or not. When they say, 'the days of gurus are over", there are just as many new gurus coming up. So I really couldn't grasp why it's going to be over.
Here's the interesting part – those who are bashing, are probably buying the gurus products. I rest my case.
The fact is, learning how to be a guru (to be one of them) is far more profitable than trying to get rid of them.
So be nice to them.
On a contradictory, there are smart marketers who know how to take advantage of this 'opportunity'. They are not bashing because they don't like gurus – they are using it as a hook to sell their products like gangbusters.
It goes something like this...
I'm not a guru. Guru pisses me off. I got some super underground secrets. Now I'm going to share with you for X dollar (somewhere below $100) because we both don't like gurus. Let's kill'em.
Smart move. People bite the hook expecting to find something new. And guess what, the gurus are promoting their product. Well, I know this because I've met these smart marketers at exclusive parties where gurus hang out together. Go figure.
Last thing I have to say is this, I haven't met a guru who does not make real money online. So the next time you see someone bashing a guru, ask him if he's bashing a real guru or wannabe. Don't get them mix up because it's 2 different animals. :-)
"Oh no! I'm being sold by you!"
Copywriting is the ultimate sales machine for your internet business. Nothing matches that, NOTHING. For proof's sake, all highly successful internet marketing product launches use salesletters. My best selling product uses a salesletter to sell. Doesn't that tells you something?
I know copywriting, that's why I can engage you to read this boring rant and you'll end up learning a couple of new cool things at the end.
Last week, I've extracted 30 minutes of Alan Forrest Smith's Copywriting Masterclass workshop. It's from DVD 1, basic techniques of copywriting at www.youchandoit.com/alancopy.
100% pure content. And those watching the video will be given an opportunity to get the complete Copywriting Masterclass DVD set, which include the Advertising Masterclass DVD worth $997 as a free bonus.
Go watch it- if you haven't. Get the DVD course if you can afford because it'll pay off by itself. I'll give you 60 days money back guarantee if you can't write a salesletter after gaining Alan's techniques and knowledge. And you get to keep two of the DVD sets. That's how confident I am.
"You said you're giving free content but you're selling to me Patric! I'm so dissapointed with you." one guy wrote to me.
Dude – isn't the 30 minutes video with no sales pitch is 100% content? If that's not living the words I've said, I don't know what will.
Here's my reply, diplomatically:
------------------------------------------
"Thank you for your feedback. If you happen to watch the free 30 minutes video, chances are, you'll get a lot of good information.
I know this to be true because I've personally watch it first.
Here's the url again, www.youchandoit.com/alancopy.
Regarding the offer, I do apologize if it's being misinterpreted. You see, Alan's live Copywriters Masterclass sells for $5,000 per seat and it's being held in UK. Many are unable to attend the workshop, even if they wish to.
So I'm making the DVDs available at a fraction of the workshop's fee for those who see the value in them. Besides, I truly think and feel that if someone can learn from Alan's copywriting techniques, he'll be able to make more money online- more than what he invested in the DVDs.
On top of that, I'm adding the DVD's for Advertising Masterclass for free- this is the same workshop that attendees paid $7,875 USD to attend.
I really think that I'm adding value by making this offer available to my subscribers and customers.
And if it happens that they don't want to buy, that's totally alright. I'm still keeping up with my promise to offer the 30 minutes of solid copywriting video content.
I hope this explains your concern and it'll strengthen our relationship.
Thank you."
-Patric
------------------------------------------
And if it's wrong for me to sell, then I guess it's pointless why I serve in the first place. I serve to get paid. You get value, I get paid. If this agreement does not fits you, then look for other marketers that have better agreements. I'm not sure you'll find any soon.
It's hard when someone is just trying to look for a hole in a shining armor.
Whenever I send out an email to my subscribers, there's only one thought – does this email add value to them? If not, scrap it.
The value comes in 2 forms- it's either free content or a product recommendation to buy.
And I would encourage you to do the same with your subscribers. Give valuable content for free that are helpful and in return, you'll be paid. Promote a product because you're adding value, not because it pays your bill.
Here's the thing – you'll be sold in whichever list you're subscribed to. If you can't live with that, just unsubscribe. You're not 'force' to read because you have total control of your email subscription. If you don't like me or the things I've sent to you, just unsubscribe. If you do like, I truly appreciate that and THANK YOU. Please read every single email I send to you and leave a comment at my blog so that I know you're 'there'.
I think what's important is balance. A marketer should have both in his emails-- promotions and free content. But then again, I've subscribed to lists that always send promotions to me because I like buying their recommendations. That IS the value. So, where am I? Yeah, balance. It's your own preference buddy.
Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
And yeah, sometimes it upsets the reader because the truth can be... hurtful.
-Patric Chan
----
posted by Patric Chan at 2:20 AM
11 Comments:
Hi Patric
Why leave negative feed back for a anyone, if you can not be positive keep your mouth shut you know it makes sence. Thanks Paul
http://www.PerrysClickbox.com
Well... I'm pretty much on the fence here. I guess the debate came about because of too much generalization...
You see, if someone has been "cheated" by one guru (probably because the guru over-promised and under-delivered), the person will assume/generalize that everyone is out to cheat him/her.
On the other hand, there's this thing called law of attraction... the more you focus on "not making money", the more you get what you focus on...
So more likely than not, the reason for their failure is because they focus too much on the negative...
Anyway, there's a good saying...
Never follow what a Guru says... Instead watch what he does....
If you model the techniques successful people use, you can't go wrong!
Hi Paul,
Well said.
Hi Shun Jian,
Good to hear from you. If someone is 'cheated', most likely it's not by a Guru anymore. It's by another marketer. :-) There is a huge different from a real and wannabe. The real ones reach the guru status because of results.
For instance, as far as I know, my friends-- Ewen Chia, Stephen Pierce, Armand Morin, Mike Filsaime, Jo Han Mok, Matt Bacak, etc are still making a lot of money regardless of whether there are people bashing them or not.
The point? Become a Guru because that's one of the 'secrets' to make money online easily.
Patric Chan
www.youchandoit.com
----
Hi Patric,
I think you hit the jackpot with this one.
I personally gave a lot of free content, but when I was going through a product launch this month, guess what?
I was giving away content AND promoting and a few unsubscribe.
But I guess I wouldn't want those people on my list anyways.
Have a great week ahead, Patric!
To Constant & Never-Ending Improvement,
SaiF
The World's First Teen
Personal Development Video Blogger
Hi Patric,
I was scammed by a big dog (not a "top dog" but a big dog). He does his own marketing seminars and speaks at the guru seminars. I bought a package last summer that was to be completed within 6 weeks. After 11 months of lies, waiting, threats from him, etc. I finally got most of my money back (he did do a little bit of the work). No I won't mention his name but I will NEVER purchase or promote anything that he is related to again.
Charlie
http://www.byb.charliehasit.com
Hi Patric,
Another good post by you. Guru- bashing is a cheap-shot way of marketing. A lot of products are sold on the message that the 'gurus' don't know about it yet, therefore giving the client 'an edge' in the marketplace. Obviously, the real gullible fall for this all the time & unfortuneately there is still a lot out there. Still, every1 has to be responsible for their own success, do their own research and due diligence, know what's genuine from what's fake and as the saying goes 'if you fail to prepare, prepare to fail!' Hence, See my link.
Patrick;
Your post on guru-bashers misses the point. Of course it is easy and fun to bash them, because some of them have money and success but very little integrity.
It is unconscionable that some guru can put out a "be-all, end-all mega-product" and the failure rate can be so high. In almost any complex endeavor perhaps 80% will fail... but when a guru puts out the "ultimate IM success product" and 98% fail to benefit, then something is definitely wrong- important info is missing, there is a lack of understanding that needs to be fixed, SOMETHING IS WRONG.
In any of the above cases, the guru got the money and the purchaser got
NOTHING. Many will not complain or even ask for a refund on the NON-WORKING PRODUCT, ashamed that something might be wrong with them. And the gurus know and count on this fact of marketing to make their money. I love how they all give each other glowing product testimonials without revealing that they are affiliates or jv partners for the products, and that the product owner will gladly return the favor on their next product- like the bunch of incestuous vermin that they are.
I have received much of value from IM marketers, but much more trash from others. I have gurus that I will never spend any more money with, people who do not answer support requests, arrogant greedy bastards, who obviously have no integrity and should be banished from the planet.
The guru bashers are most likely in one of these categories: they're not in the 'guru circle' or they're bashing so that it's a good hook to sell their products.
The fact is, it's very difficult to be in the 'guru circle' but it's not impossible. The lesson to be learned here is how to be a guru of your own niche and be aware that it's one of the fastest ways to generate income! If you happen to be ripped off in the past and don't enjoy that, then take that as a lesson not to rip others when you become a guru.
Hi Patric - It's paradoxical in a way regrading people who complain about being "marketed to"....
because if you are positioned as an "Internet marketing expert" yet failing to monetize "every" opportunity to create revenue you're not leading by example...so it's always smarter for the student to study your marketing processes and how you do things....than complain like a victim.
Anyone who feels "victimised" by marketing will have a hard time ever learning how to make money with an Internet marketing business.
Keep leading the way :-)
Glen
Hi,
Internet Guru's are nothing more that Con Men. They are pathological liars. Just read the book "All Marketers Are Liars" by Seth Godin.
Noel Steele
a2zinvesting@gmail.com
Well I do admit there are some gurus that are selling trash.. but then sometimes there are also situation where the one at fault is the customer themselves. Why?? Because I've found lots and lots of people who didn't take appropriate action at all.
They bought into a product.. and expect it to give them riches without them doing anything. And later claimed that guru to be a scammer and bash him everywhere. Of course I do realize some gurus are indeed selling trash.. but then like Patric said they are MAKING MONEY while those people bashing everyone didn't make a SINGLE PENNY.
It's up to us in the end to decide what is suitable to use.. whether this product is good or not for us and ultimately we ourselves decide what we want to be. Do you want to be someone who bashes every guru existed in the world for two years?? Or perhaps someone who rose into the ranks of gurus in two years??
Well.. not sure about everyone else but I sure do know which side I want to be.. which is obviously the gurus side.
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