Sunday Email Part 30
If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at www.sundayemail.com
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Re: What's Your Number? I'll Call You Next Week
Last week, I was at an internet marketing seminar as a guest because it was organized by a very close friend of mine.
There was one speaker who was delivering an excellent 2-hour presentation on how to make money online by selling info-products. Although it's nothing 'new' to me, but I think it was very informative, especially for those new to the game. He shows how he's doing it and how his other students are profiting from this business model.
At the end of the presentation, he got a standing ovation and he was crowded with the attendees at the back of the room!
As with all speakers, he does offers a program after his presentation which is actually a coaching program for those who wants to continue further education with him. In my opinion, a speaker that DOES offers a program after presentation is a responsible marketer and adding more value to the attendees because it's impossible to teach EVERYTHING in 2 hours.
After waiting for the dust to settle, I approached and congratulated him for his awesome presentation.
And then I couldn't help but popped up this question...
"How was the sales of your coaching program at the back?"
He replied, "Well, I got one signup."
ONE!
I was shock, to say the least. Of course, I didn't show that kind of expression in front of him but just nod.
Then I follow with this question (I couldn't help to satisfy my curiosity)...
"Do you know why? I mean, did you ask why they didn't take it up?"
He answered, "Most of them said they'll call me when they're ready. I know for sure it has nothing to do with the financial aspect because they said the price's affordable and besides, the organizer offers installment plan. I guess they're not ready because they have other things on their mind. Oh well, I'll help them when they call me later on."
I couldn't help to feel a little bit ticked when he used the word, 'help'. So I said this to him this–
"I see. Well, if your objective is to help them, then you should get them to signup right on the spot with you and not wait till they call because they'll never do.
Sorry to be blunt, but you'll never help them that way. I'm not saying this to brag, but I've spoken in 12 countries about internet marketing and the human behavior that I've seen are all the same regardless if they're Asians, Americans, English or Australians. If you don't get them to take the first step today, do you think they'll really think about it when they get home or taking a shower? There is NO WAY how YOU CAN HELP THEM if you're going to wait."
Most who don't make money, did not fail.
They never got started. Never got started to learn or to take action.
And that is the SAD PART.
For instance, I'm very sure that whatever of content the speaker had presented that day,it will never get to the stage of implementation except for a few folks.
And whoever said to him that they'll think about his coaching program will most likely never think about it. There could be many reasons but the most dangerous one is because of the 'I-got-everything-under-control' ego.
Like, I will learn about selling info-products when I can get my current darn site to get traffic. That's a good way to think but the problem is, who knows whether you're doing the right thing or not in the first place.
The other reason why someone never gets started to learn or take action is because he needs to 'research'. Like, maybe there's better program that teaches about info-product marketing. I'm sure there is out there – BUT WHAT'S THE POINT? If you have found what you're looking for and all the facts are on your side, TAKE ACTION. Learn more along the way.
The final reason why "I'll call you" or "I'll do it later" is because of insecurity. Like, I don't know this will work or not. First, validate to see if it works for others or not. If it does, it'll probably work for you.
YOU'LL NEVER KNOW IF IT WORKS OR NOT IF YOU DON'T DO IT. And that's a guarantee. When you do it, you'll be out of your comfort zone and you don't have any other choice but to learn what you don't know. Besides, the more you don't understand or feel comfy, the stronger reason you got to do it because it'll worth your time to learn or discover something new.
Sometimes, I make decisions based on intuitive. Just like when I first started writing Sunday Emails. Who can think that rambling rants with grammar errors like these get read and now it's already issue #30, running for more than a year. And they don't make a lot of money because there's hardly any product endorsement in it. I'm not saying that the Sunday Emails are successful but I think it's fair for me to say that there are a lot of readers – whether they like it or not. :-)
If there any lessons from today's issue? I couldn't think of one but if you found any life, business or marketing lesson, can you please share that in the Comment below? That would be super cool of you.
Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
And yeah, sometimes it upsets the reader because the truth can be... hurtful.
-Patric Chan
P.S. Do you want to know how I make money on the internet with niche marketing? It's explained at www.youchandoit.com
----
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Re: What's Your Number? I'll Call You Next Week
Last week, I was at an internet marketing seminar as a guest because it was organized by a very close friend of mine.
There was one speaker who was delivering an excellent 2-hour presentation on how to make money online by selling info-products. Although it's nothing 'new' to me, but I think it was very informative, especially for those new to the game. He shows how he's doing it and how his other students are profiting from this business model.
At the end of the presentation, he got a standing ovation and he was crowded with the attendees at the back of the room!
As with all speakers, he does offers a program after his presentation which is actually a coaching program for those who wants to continue further education with him. In my opinion, a speaker that DOES offers a program after presentation is a responsible marketer and adding more value to the attendees because it's impossible to teach EVERYTHING in 2 hours.
After waiting for the dust to settle, I approached and congratulated him for his awesome presentation.
And then I couldn't help but popped up this question...
"How was the sales of your coaching program at the back?"
He replied, "Well, I got one signup."
ONE!
I was shock, to say the least. Of course, I didn't show that kind of expression in front of him but just nod.
Then I follow with this question (I couldn't help to satisfy my curiosity)...
"Do you know why? I mean, did you ask why they didn't take it up?"
He answered, "Most of them said they'll call me when they're ready. I know for sure it has nothing to do with the financial aspect because they said the price's affordable and besides, the organizer offers installment plan. I guess they're not ready because they have other things on their mind. Oh well, I'll help them when they call me later on."
I couldn't help to feel a little bit ticked when he used the word, 'help'. So I said this to him this–
"I see. Well, if your objective is to help them, then you should get them to signup right on the spot with you and not wait till they call because they'll never do.
Sorry to be blunt, but you'll never help them that way. I'm not saying this to brag, but I've spoken in 12 countries about internet marketing and the human behavior that I've seen are all the same regardless if they're Asians, Americans, English or Australians. If you don't get them to take the first step today, do you think they'll really think about it when they get home or taking a shower? There is NO WAY how YOU CAN HELP THEM if you're going to wait."
Most who don't make money, did not fail.
They never got started. Never got started to learn or to take action.
And that is the SAD PART.
For instance, I'm very sure that whatever of content the speaker had presented that day,it will never get to the stage of implementation except for a few folks.
And whoever said to him that they'll think about his coaching program will most likely never think about it. There could be many reasons but the most dangerous one is because of the 'I-got-everything-under-control' ego.
Like, I will learn about selling info-products when I can get my current darn site to get traffic. That's a good way to think but the problem is, who knows whether you're doing the right thing or not in the first place.
The other reason why someone never gets started to learn or take action is because he needs to 'research'. Like, maybe there's better program that teaches about info-product marketing. I'm sure there is out there – BUT WHAT'S THE POINT? If you have found what you're looking for and all the facts are on your side, TAKE ACTION. Learn more along the way.
The final reason why "I'll call you" or "I'll do it later" is because of insecurity. Like, I don't know this will work or not. First, validate to see if it works for others or not. If it does, it'll probably work for you.
YOU'LL NEVER KNOW IF IT WORKS OR NOT IF YOU DON'T DO IT. And that's a guarantee. When you do it, you'll be out of your comfort zone and you don't have any other choice but to learn what you don't know. Besides, the more you don't understand or feel comfy, the stronger reason you got to do it because it'll worth your time to learn or discover something new.
Sometimes, I make decisions based on intuitive. Just like when I first started writing Sunday Emails. Who can think that rambling rants with grammar errors like these get read and now it's already issue #30, running for more than a year. And they don't make a lot of money because there's hardly any product endorsement in it. I'm not saying that the Sunday Emails are successful but I think it's fair for me to say that there are a lot of readers – whether they like it or not. :-)
If there any lessons from today's issue? I couldn't think of one but if you found any life, business or marketing lesson, can you please share that in the Comment below? That would be super cool of you.
Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
And yeah, sometimes it upsets the reader because the truth can be... hurtful.
-Patric Chan
P.S. Do you want to know how I make money on the internet with niche marketing? It's explained at www.youchandoit.com
----
posted by Patric Chan at 1:15 AM
10 Comments:
Thanks Patric as usual your Sunday email is right on.
Leaving our 'comfy' zone is scary but once we take that first step then we realize that we should have done it before.
Taking action is the key to anything in life...
So, you have made a couple of good points and provided another worthwhile Sunday email.
Hey, Patric.
I'm curious to know how the gentleman you speak of who was the speaker at the seminar responded to your suggestions after or even as you spoke to him. Was he receptive or resistant? I'd appreciate it if you could satisfy my curiosity on this point.
That said, I hear you when it comes to the point that one must TAKE ACTION --- however, when confronted with the myriad possibilities and the plethora of seemingly attractive opportunities confronting those involved in the learning curve challenges of online marketing, it can be frustrating trying to determine exactly WHAT to take action on first. Prioritizing is the major issue confronting yours truly on a daily basis every time I am sitting in front of my computer.
Anyway, I decided to take action this time by making writing to you a priority. Now that that's done, I guess I'll move on to the next step of today's program, which is sending more double opt-in leads from my Free Survey Leads list to this URL (http://runurl.com/xx.php?kvp) in the hopes that a few folk will see it as having the benefits they are looking for.
Well, I guess that's enough for now. Dude, take care and stay well. Later on.
Doug
P.S. I too live on an island in Asia although I am originally from Oregon. In fact, I had already been living in Taiwan for a couple of years when you were born. Okay, over and out.
P.P.S. If you could take a moment and leave a comment on Chaos Chasm II, I would be most humbly honored.
Hi Patric - Juts a few thoughts. I guess many speakers find closing the sale at the end of presentation a difficult skill to pull off. As we know without the right blend of incentive and scarcity human nature is always to delay a financial decision if there is an "escape route".
Some people although well meaning and
genuine can come accross as pushy salesmen if they don't get the close right, when they're working hard to position themselves as trusted advisors/coaches (rather than salesman)
Others can do it with ease and always maintain an excellent reputation whatever they do. I guess that is the elite at the top of their game :-)
Happy Sunday :-)
Glen
Brighton
UK
Yes Patric I agree with you...start and see the results yourself....
thanks
Hey Patrick,
Once again you have written a great artical with the Two elements that constitutes a great artical. It instructs and entertains. With those Two elements it doesn't really need a title.
I get thousands of email every month Patric, and I manually filter many of them to the Recycle Bin...but I rarely delete your messages Patric.
I feel that you honestly care about your reader and it shows in your writing.
I also find that you think strategically, while displaying an uncanny ability to place yourself in the shoes of your reader who may or may not be as successful as you.
Keep it coming please.
Sincerely,
Roger Auge
President
AIM 2000 Inc. Canada
Hi Patric, I love real world examples and scenarios! Thanks for sharing. The number one reason I ever took action of a program was because the Merchant made me feel absolutely comfortable with the buying decision. We all use "a money back guarantee", but the key is to promise results within that time period if you take the action steps within. Therefore, you feel as though you can not lose! That is a powerful persuasion for me. When I feel like I will be left behind and people who act now will be ahead of me in a short time period it is a strong emotional button pushed.
I think we all tale ourselves too seriously at times. The speaker had some idea that people will do something for their best interest, but almost nonbody knows their best interests in the area outside their comfort zone.
Patric,
This was another great Sunday email. I always read them when I am able to log onto my email.
As for why the presenter only sold one coaching program, I think he is misreading his audience. If this was a coaching program for newbies, the sticking point may well have been price. Even with an installment option, most coaching programs are beyond the financial ability of many, if not most, newbies, at least until they are earning some money from their business. Most of the newbie coaching programs I have seen start at installment payments of $997 a month. If, like me, one only earns $1013 a month until one can start earning from the Internet, then such an installment program is still too much of a financial commitment to make without finding a loan or a financial backer. Most people won't tell the marketer this, however. Few of us are willing to admit how broke we are, particularly if we have spent our last few dollars to attend a seminar, hoping to find enough golden nuggets of information to allow us to start earning money on the Internet.
A really savvy marketer would get the name and email address of those who want to think about it so as to give them something -- more information or maybe a set of notes from his presentation. That way the marketer can follow up with them after the seminar and, more likely, be able to move them to take action. I'm sure you would have walked out with those emails, and maybe even a home address and phone so you could follow up with them, a survey, a free gift, whatever when they got home. This other guy forgot to keep marketing instead of just selling his coaching program. You'd have them anxiously awaiting your post-seminar contact.
Peace and Love to you and yours,---Ellen
Hi Patric,
I'm new to your Sunday Email writing, but I think I'll enjoy it a lot! Thanks for the interesting story. I've noticed how articles and even advertisements are often more effective when they are presented as stories. You do a good job at telling a story.
One of the things I focus on is short report writing. I often tell people to be personal and down-to-earth, when they write their reports. This is how you come across in your Sunday Email message. Great job!
All the best,
Laurie
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