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Thursday, May 22, 2008

How To Make Money Online Faster Than Others

On the internet, there's one way how you can be in business in less than 10 minutes by leveraging on other people's time, effort and money.

That is by obtaining resale rights to another product.

There are resale rights products available in all sorts of niche markets but you'll see them more common in the business opportunities, home business, internet marketing and self help niche.

(This is a quick case study result so I won’t dig deep into the resale rights opportunity like how to find resale rights products, how to evaluate the quality, etc.)

The problem with this opportunity is that, you're competing with other resale rights owner. So you got to know how to make money faster than others before the product's value drops.

Instead of giving you theories, here's an actual case study – I bought the resale rights to a self help course called, BANABU that cost me $997.

So how to reach the prospect before other resellers?

Search engines but the problem is, I'm not ranked at page #1 of Google.com

The solution is to use Google Adwords (if this is new to you, you can read about it at www.google.com/adwords).

But instead of selling the course, here's what my ad says:



You see, as the resale rights owner, I was also given the rights to sell the subscription product as well, which is Banabu Boost Audio Newsletter. The 'recommended' marketing technique was to sell BANABU Course for $47, give 2 months free of Banabu Boost Audio Newsletter that sells for $19 a month and hope that the customer will continue with the subscription.

The only difference that I'm doing is REVERSING the angle. When they click on my ad, I'll ask them to signup for 2 months subscription at $19 a month. That would be a total sum of $38 but I'll ask for an extra $9 for the handling and shipping fee, which adds up to $47. SAME AMOUNT.

When they take this up, they'll get BANABU Course for free.

And since I'm going to ship them the physical audio newsletter ANYWAY, they'll get the BANABU Course in a physical CD package nicely in a DVD cover. No extra shipping cost to me.

By just doing this – not only that I can make money faster than the rest (by using Adwords), but I'll get more sales because I'm including the physical package when others are just providing the digital versions. I'm giving both – which automatically gives me the advantage against other resellers.

And here's my ultimate secret – by doing this, I make autopilot income.

You see, my customers purchased because of the Banabu Boost Audio Newsletter offer and they'll automatically be billed every two months for two subscriptions. While other resellers are selling the $47 BANABU Course and HOPING that they'll signup for the newsletter later on. Chances are, they end up making one time sale.

When I pull up my sales stats, it shows on average, each customer drops off after the second billing. It may seem not attractive, but I've already increased my revenue 100% by DOING NOTHING.

And because it's set to charge a 2-month subscription, I've already made more compare to monthly billing.

At the end, the project pulls in 63 customers which resulted $5,734. That's an increase of 5 times return of investment, not counting all of the other sales generated from other marketing strategies and building a new list of customers.

I hope today's sharing of another research result of mine is helpful to you and your internet business. If you've find value in this quick case study, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time. :-)

Patric Chan
www.youchandoit.com

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21 Comments:

Blogger Think & Create said...

Patrick, I salute you. You're very innovative.
Thanks for the post.

1:23 AM  
Anonymous andrew said...

Just have to say Wow.

Thanks for the tips Patric. I have bought the resale rights to a couple of products but never know how to really stand out from the crowd. Thanks for sharing. I shall apply to one of my resale rights product now.

Regards,
Andrew

2:50 AM  
Anonymous YUAN said...

Hi Patric,

Thanks for sharing.

But as it was not enough, would you share the detail of adwords campaign you have to get that 63 customer?
How much does it cost?

And probably with a screen shot...
Am I asking too much for free?

Thanks in advance ...

2:50 AM  
Blogger Larry said...

Patric, you are WISE, thanks for tip !

2:53 AM  
Anonymous Anonymous said...

That's a cool reverse physcology strategy....and I could imagine how many DON"T BUY strategy that will come out after this article.

How does one get fresh ideas? Hmm...bummer

rsk

3:27 AM  
Anonymous Joey said...

Hai Patric,

what great technique for marketing. By the way, I wanna to ask you, are you only focusing Adwords for advertisement?

3:31 AM  
Anonymous Vasantha said...

Brilliant. Good lesson for the budding affiliate marketers.

Vasantha

3:37 AM  
Blogger Patric Chan said...

Hi Think & Create, Andrew and Larry,

Thanks for the kind words. :-)

Hi Yuan,

It'll take a complete Adwords course to explain this. It has to do with keyword research, experience with ads writing, etc. There are plenty of good Adwords courses in the market.


Hi Rsk,

Thanks. Yeah, you'll see a few. And you'll also see some marketers copying my content and post it on their own blog to say it's theirs. :-)

The best way to get fresh ideas is to expose yourself with more information (make sure it's from those who are doing, not just teaching) and do a lot of testing.

Hi Joey,

Thanks. No, this is just one of the case study I pulled out. I use Adwords for this is because I want to reach others who are looking for "Banabu" and similar topic at that time.

Most of my traffic comes from search engines, affiliate program and JV partners.

Hi Vasantha,

Good to hear you like it. :-)

You "Chan" Do It!

Patric Chan
www.youchandoit.com


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3:45 AM  
Anonymous Jayenn said...

Hi Patrick,
it's a great post. I'll try it for myself. hope i "chan" do it.

mrgds

and a great time 4 everybody

Jayenn
(Juergen Nuhn)

4:02 AM  
Anonymous Faiz said...

Wow... you are a genius Patrick.. now I'm really glad I'm a part of this newsletter.

Thanks a lot Patrick.. I seriously mean it. That is one heck of a case study.. very valuable as well. Great stuff.. thanks man.

4:14 AM  
Anonymous Anonymous said...

Thanks for this Patric,
This very thing has held me back with products I have sitting on my HD.

How can I be different? How many others are selling the same thing?

EVEN...hey I already got this!!!

Have to be creative but also need inspiration like this post...

Keep it coming... ;-)

4:55 AM  
Blogger CashGiftingUSA.com said...

Patric,

You have gained my respect. Your advice is always organized thought in motion. Anyone can grasp it and if they put it to use can achieve success. I look forward to each new subject matter. Thank you for teaching many. I hope to return the favor to others one day as well.

Create and have a great day!
Nikki

12:33 PM  
Anonymous Super Affiliate Blogger said...

Hi Patric..

This is so creative..i'm impressed.
Thanks for this free tip

-Super Affilite Blogger-

9:15 PM  
Blogger Seree Woradechjamroen said...

Hi Patric,

You're actually a PRO of STRATEGIC THINKING.

Thanks you much for sharing this strategy.

Cheers!

6:46 AM  
Blogger newbiesunion said...

Hi Patrick,
I met you when you came for a seminar in London held on 2nd December 2006. So glad I subscibed to your newsletters. Just set up a blog myself. Trying to get newbies together to form an Internetmarketing team. Would really appreciate your comment on this.
Kunle

7:23 AM  
Blogger Warner Carter said...

Great idea Patric. It is always good to have a unique selling point.

12:38 PM  
Blogger Glen said...

Another strategy that may be useful for those that don't know how to use Adwords without paying Google too much is to concentrate on article marketing. This takes less risk than adwords for a beginner but may take longer to pay off.

In relation to resell rights, you can chop up the content and re-write a little and turn into many articles FAST - which are also "samples" of the product.

Try the "bum marketing" method of concentrating on less competitive keywords as anchor text linking to your product sales page.

If you wanted to go really crazy :-) you can do the same with video and podcast. Once you have the rights to a product you not only have the product to sell itself....you also have all the content you need to market that product too!

1:47 AM  
Blogger YEE FOREX said...

Thanks Patric

6:54 PM  
Anonymous Ali said...

Hi Patric,

When you give figures together with teaching, it makes the information more valuable and easy to learn as well. Another advantage figures are not easily forgoten. Fantastic. Thanks for the tips.

7:16 AM  
Anonymous Elvin Tiong said...

Hi, Patric

You are really brilliant! Good sharing! Really learns a lot from your newsletter. I'll definitely recommend friends to visit your blog.

Cheers!

12:36 AM  
Blogger Bernadette said...

All I can say is Awesome, I never
have been able to understand before,
you make it very clear step by step.

Thank you, if the rest is this
understanding I should be able
to start making money soon.

Thank you, Thank you
B

12:53 PM  

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