How to have 78% opt-in conversion
First of all – I want to tell you that there's a reason why I'm sharing my own tracking result and techniques for free. You'll find out why after reading – it has nothing to do with buying any courses.
Here's a screen shot of the stats captured in my Aweber account:
I use Aweber for my autoresponder.
If yo're long in the internet marketing niche, you'll know that conversion at 78% is VERY HIGH. Anyone getting 40% will probably be celebrating. I know this to be true because most of the launches that I've promoted normally convert at less than 34% on their squeeze pages or optin pages.
A little bit of history for the case study– this is an opt-in page for a new product I've launched at www.youchanbewealthy.com which has NOTHING to do with internet marketing. Other than selling in the internet marketing niche, I have several other online businesses – especially those in niche markets that are not exposed.
"Do you want to know how to increase your opt-in conversion based on real life proof?"
The common one you'll hear is on the site design and the copy. I would say that's true, in general. But it's not the universal truth because if you were to 'steal' someone's converting page and copy for your own use, there's no guarantee you'll get the same conversion. This is simply because you do not know the mechanism going on at the back. Does that make sense? It'll help, but I wouldn't bet on it's success.
It's what your copy's promising – THE OFFER. What will they get if they decide to subscribe. I've also conducted a test of numerous offers – giving more free gifts to get visitors to subscribe DOES NOT equal to higher conversion. And even if they do, what are the chances that they'll remain as your subscriber or read your future messages?
The main concern you need to focus for getting higher opt-in conversion is identifying the traffic source. Just by realizing this will make you richer. Put it this way – if your opt-in page is about 'golf swings' and it's being read by a golf player, he'll be more likely to subscribe than a car mechanic. Stop trying to get more traffic but focus on only targeted traffic source. They'll more likely to subscribe and buy from you at later stage. This is 'basic' but most people ignore it because it's more 'exciting' to get traffic.
The next part is, is your credibility which you have. I mean, you can throw a stupid copy and you'll still get people to subscribe if you're known for giving real value.
And credibility has a lot to do with relationship – how you connect with your website visitors and previous subscribers. If they've gained great content from your site or list, they'll be more likely to subscribe-- regardless of whether you'll be promoting any products to them.
So that's why I'm sharing this information for free. When I post valuable content on the blog, the visitors will be more interested to subscribe to my list because they'll be able to know it's the real deal - that I teach based on results and proof.
And my current subscribers will be more likely to subscribe to other opt-in page I recommend because the relationship is already built.
Just to make sure everyone awares why bumping up conversion is so critical - assuming you get 1,000 visitors. If your conversion is only 20%, you'll be getting 200 new subscribers. If you can increase it to 50%, that's an extra 300 subscribers into your list. Assuming you stick to only 20% conversion, it'll take you 2,500 visitors to get the same result as a 50% conversion page.
And let's say, it'll just cost you $0.10 cent per click from Google Adwords - that's an extra $150 cost which you can use to pay for your hosting, autoresponder, shopping cart, etc EACH MONTH.
Now, just increase 1,000 to 10,000 over a period of time - you'll end up spending $1,500.
But if you work on your conversion each time you want to build a mailing list, it'll just take you one time effort to make it right in the first place.
Please leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
Thanks,
Patric
---
Here's a screen shot of the stats captured in my Aweber account:
I use Aweber for my autoresponder.
If yo're long in the internet marketing niche, you'll know that conversion at 78% is VERY HIGH. Anyone getting 40% will probably be celebrating. I know this to be true because most of the launches that I've promoted normally convert at less than 34% on their squeeze pages or optin pages.
A little bit of history for the case study– this is an opt-in page for a new product I've launched at www.youchanbewealthy.com which has NOTHING to do with internet marketing. Other than selling in the internet marketing niche, I have several other online businesses – especially those in niche markets that are not exposed.
"Do you want to know how to increase your opt-in conversion based on real life proof?"
The common one you'll hear is on the site design and the copy. I would say that's true, in general. But it's not the universal truth because if you were to 'steal' someone's converting page and copy for your own use, there's no guarantee you'll get the same conversion. This is simply because you do not know the mechanism going on at the back. Does that make sense? It'll help, but I wouldn't bet on it's success.
It's what your copy's promising – THE OFFER. What will they get if they decide to subscribe. I've also conducted a test of numerous offers – giving more free gifts to get visitors to subscribe DOES NOT equal to higher conversion. And even if they do, what are the chances that they'll remain as your subscriber or read your future messages?
The main concern you need to focus for getting higher opt-in conversion is identifying the traffic source. Just by realizing this will make you richer. Put it this way – if your opt-in page is about 'golf swings' and it's being read by a golf player, he'll be more likely to subscribe than a car mechanic. Stop trying to get more traffic but focus on only targeted traffic source. They'll more likely to subscribe and buy from you at later stage. This is 'basic' but most people ignore it because it's more 'exciting' to get traffic.
The next part is, is your credibility which you have. I mean, you can throw a stupid copy and you'll still get people to subscribe if you're known for giving real value.
And credibility has a lot to do with relationship – how you connect with your website visitors and previous subscribers. If they've gained great content from your site or list, they'll be more likely to subscribe-- regardless of whether you'll be promoting any products to them.
So that's why I'm sharing this information for free. When I post valuable content on the blog, the visitors will be more interested to subscribe to my list because they'll be able to know it's the real deal - that I teach based on results and proof.
And my current subscribers will be more likely to subscribe to other opt-in page I recommend because the relationship is already built.
Just to make sure everyone awares why bumping up conversion is so critical - assuming you get 1,000 visitors. If your conversion is only 20%, you'll be getting 200 new subscribers. If you can increase it to 50%, that's an extra 300 subscribers into your list. Assuming you stick to only 20% conversion, it'll take you 2,500 visitors to get the same result as a 50% conversion page.
And let's say, it'll just cost you $0.10 cent per click from Google Adwords - that's an extra $150 cost which you can use to pay for your hosting, autoresponder, shopping cart, etc EACH MONTH.
Now, just increase 1,000 to 10,000 over a period of time - you'll end up spending $1,500.
But if you work on your conversion each time you want to build a mailing list, it'll just take you one time effort to make it right in the first place.
Please leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
Thanks,
Patric
---
posted by Patric Chan at 12:00 AM
20 Comments:
Hey Patric - seems like the key is positioning + good reputation online = higher conversion. Keep the wisdom flowing. Many thanks :-) Glen Crosier
Some good tips shared Patric, thanks for that. Will implement statisctics in my web forms.
~Marian
Great blog post on increasing conversion rates. I will be jumping over the moon if i could even get 20% with my squeeze page at the present moment. I am only converting at 8/10 out of every 100 visitors.
Hi Glen,
That's a good way to summarize it. :-)
MArian,
You're welcome. It's important to track so that you know what's going on.
Hi Andrew,
I guess this is the part where I'll say, "there's room for improvement." :-)
Thanks for posting your comments!
-Patric
---
Hi
Nice information and very much useful for online marketing.
Thanks for sharing...
:-)
Meditation
Hi Chan n all … this subject is my main concern presently thanks Chan for leading the way forward here I think if you put yourself in front of your desired outcome by acting like the subscriber – searcher – buyer - that your goal is fishing to attract, who will be clicking towards your site for the first time … where, how, what, would your prospect see to tempt them to even click …. And the biggest why! would you/they want to stay? More than it takes to click that mouse!
Searchers surfers remind me of a hair trigger – (a gun trigger that responds with little pressure) there clicking finger is twitching and usually is leading there eye brain and it’s very twitchy unless you are attracting the same mindset that you intend to serve! …
SO the best way forward is to be totally honest with your self …. how many times have you clicked away from a good info source not knowing why you did click away ... sort of in a misty trance like state if you understand what Chan has outlined very well here …. Welcome to the real world of the internet
All my best to you and your conversions
Phillip Skinner
I agree with Glen..when you have reputation it is much easier to have great conversion.
Thanks for sharing,Patric :)
Hi Patric
Long time reader first time poster. I agree with you 100% about reputation being so important.
I also think reputation is part of social proff and people get to know you are a good man they will also giving you a much higher reputation.
Thanks
Charles Kirkland
Wow man.. a very good information.
Indeed very useful for us to keep it in mind.
Thanks a lot Patric :)
....this has led me to be thinking (a bit off topic) but an
important factor if you're just looking to get started and that
is "market selection"
As Patric says in his post, the higher your opt-in rate the more money you get to keep...
As you establish yourself and get a "name", in theory you should be able to get higher opt-in rate and bigger profit margins.
When I first got started with Patric's class I chose a micro niche and it was VERY easy to stand out as an expert and quickly establish myself as a credible and reliable source of information and get good conversion rates.
As I now venture into more competitive market, good information alone will not hold the key because there is unlimited good information already available.
The commitment in large highly competitve markets has to be to build reputation over time and gradually expect more opt ins as that work comes to fruition...
If looking to get established quickly go for overlooked micro niches and become a big fish in a tiny pond where a good offer/info should ensure you get good opt-in rates.
Hi Patric,
You're sharing a good point again.
Reputation is easy to build but hard to maintain.
Let's fight for that!
Best regards,
Thanks Patric for your ongoing wisdom and your generous and consistent sharing!
Cheers,
Deborah
Hi Charles,
Thank you for taking the time to make the first post. :-)
Glen,
Excellent explanation. I couldn't think of a better way to say it.
Deborah,
Good to hear from you - as always.
You "Chan" Do It!
-Patric Chan
YouChanDoIt.com
----
Chan,I am very lucky
Inversely, when you have great conversion, and talk about it, it is much easier to have a great reputation.
I may add that posting strategic comments enhances the message, the reputation, and more conversion.
I'm so green at what you guys do, my thumb hurts. Anybody want to help me get started with something easy to to make some Chan ge.
Patric is definitely inspirational!
Continued sucess to all.
Thanks Patric
Very useful information. Well summarised.
I have just started about a month ago and am looking at the google analytics and will keep in mind your useful points
Thanks Patric,
The lection is Be honest is the best way to build a profit relationship business por a long time.
Alex D.
Thanks Patrick.
Great and practical tactic
Thanks, Patric.
A good reminder and indeed many often overlook the most crutial fact, you've shared.
Kian
That's is an eye opener, Chan. As you mentioned rightly, comparing the conversion rates across the sites does not mean much. If the sign-up forms displays are on targeted sites for the specific target audience, obviously the conversion rates will be much higher. For example, traffic driven by a high-profile affiliate to a great provider's squeeze page will convert at phenomenal rates. Thanks for the info, keep up the good work!
Paddu Govindaraj
www.InternetTrailBlazers.Com
Post a Comment
<< Home