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Friday, April 18, 2008

About Matt Bacak Retires

Did you see the Matt Bacak Retires Launch recently?

It's going to end soon, so if you haven't seen it yet, click here.

In a nutshell, for just a measly $1, you get to take home his $5,500 real value seminar including the notes, powerpoints and everything.

Also, you'll get to attend his live quarterly internet marketing seminar and a free issue of the Internet Marketing DIRT Print Newsletter. This itself is worth $29.97.

So it makes up an irresistible offer not because many products are offered BUT real price product being offered at irresistible price.

For instance, why didn't a campaign promoting 100 products for a low price did not pull so well? Because the product does not any 'carry' real value.

Or why a certain ebook sold at a low price did not sell? Because consumers are smart enough to know it's not a 'complete' product and there will be an instant upsell. To be honest, most of the time, I don't buy a $9 product.

But in Matt Bacak Retires case, it's a real product that you cannot find elsewhere for $10 and it's a 'complete' product. You know you're paying $1 to get a 'stand alone' program. Once you signup for $1, you'll be given the opportunity to buy his other products if you want at special deals.

It's case close, an irresistible offer.

Now, the Internet Marketing DIRT Print Newsletter is free for the first month. This means, if the client like to continues, he can and the system will bill him $29.97 on the next following month.

Knowing Matt as an experienced marketer, I’m VERY SURE he’ll deliver great value in that issue so that clients will continue after seeing the benefit.

I’m not in the position to reveal how many new members he gets for Internet Marketing DIRT Print Newsletter from this launch, but I can tell you that he’ll be generating 6-figure sales revenue next month. And since it’s a membership, that’s going to happen in months to come as long as he knows how to keep his clients.

So basically, he ‘sacrifices’ his $5,500 seminar (sold for just $1) but build another income stream that makes him 6-figure a month. If that’s not one of the best marketing strategies you’ve ever seen, I don’t know any others out there.

But the second important aspect is making sure that the clients are aware that the printed newsletter is free for the first 30 days and they’re automatically subscribed for the next issue.

If this is not stated clearly, the clients can get upset and start interpreting the marketing strategy to be ‘unethical’.

To be upset or not with Matt’s launch, is your decision. Or to be happy with what you get for $1. I don’t play a role in that.

However, if you did took up the offer but did not know that you’ll be getting the Internet Marketing DIRT Print Newsletter next month at $29.97, it’s important you’re aware of this.

To cancel, you should have his contact details in your order. And if somehow you’re enable to get any reply from him or his team after several days, just let me know and I’ll pass your message to him.

My suggestion, check out the first issue you’re going to receive soon. Sometimes, you’ll learn more by observing how marketers are promoting their products than learning from courses, you know what I mean?

I do pay $19.95 for some print newsletter subscription related to marketing online but it’s not the content that I’m after. But how he is communicating with his customers and gets them to buy other products.

“So are you supporting this marketing strategy?”

I’m a student of marketing and I hope you're as well. I learn the good and bad so that I can grow my businesses to be profitable while serving and adding value to my customers.

This strategy is not new. Big time companies are using it all the time to make millions. For instance, netflix.com and www.real.com/rhapsody use this strategy as well.

The difference? It’s very clear that clients will be charge later on but Matt’s doesn’t. That’s the only main different and that is why I’m letting you know right now as my valuable reader to avoid a surprise after 30 days.

You’ll see the used of ‘forced’ continuity strategy more in the internet marketing niche soon. Some were not discussed because none have created such a huge impact like this one.

Still, the $1 offer for $5,500 seminar is irresistible. :-)

-Patric

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7 Comments:

Anonymous Sally said...

The thing that annoys me the most about forced continutiy is that they never offer the option to pay via PayPal. That is of course, because it's very easy to unsubscribe with PayPal. Instead, they force you to jump through endless fiery hoops to unsubscribe.
.
If they don't use PayPal, I don't buy. Needless to say, I haven't bought one of those offers yet.

6:17 AM  
Anonymous Anonymous said...

yes, this is true. You may end up to have to make a charge back with your credit card which you migh find too difficult for the moment so you forget about it and keep paying for up to several months.
www.forex4investors.com

8:24 AM  
Blogger Bill said...

For all of you PayPal enthusiasts let me offer another solution: CitiCard; get a Citicard and then download their Virtual Card generator for free. It has many great benefits:
1) It generates a new virtual number that's only good for a one time purchase
2) When you get to the order screen, Cit's virtual generator instantly pops up and asks you if you want to create a new virtual number
3) when you say 'yes' it generates a new number and instantly fills in the form with your billing and shipping info along with a new virtual number, expiration date and cvc code
4) That number can never be used again
5) It has an instant expiration date
6) If someone in cyberspace steals your number, relax.., it's useless
7) Peace of mind - never worry about identity theft again
8) If you have to order something over the phone, just click on the Citi Icon in your systray and immediately generate a new virtual number, expiration date and cvc code for them - the number is only good for that one time purchase.
9) Subscribe to anything without having to worry about unsubscribing; they can't use the number you gave them a second time.
10) Now YOU can leave the person you've ordered from wondering why that card won't work the next time.., that's a great feeling!
11) and did I mention peace of mind.., oh yeah, I think I did.
12) let's see ya do that with PayPal
13) Pretty cool, huh?

You're missing out bigtime by not having a Citi Card.
Bill

6:20 AM  
Blogger Frankie Teo said...

Hello Bill,

-Where do you download CitiCard ?

-What's the URL ? Download at
PayPal ?

-What's CitiCard ? Payment Debit-
Card or....?

-Accepted for any purchase & use
Globally ?

Thank you.
Fraankie

11:14 PM  
Anonymous Robert Humphreys said...

Hi Patric.

Matt's system wouldn't accept my credit card so I didn't get his system but he did get my details and send me an email saying I was signed up for the DIRT newsletter and would be billed next month.

I replied but would very much appreciate you asking him to take me off his list and cancel my membership.

I am going overseas tomorrow and would find it hard to get off his list on my own. Thank you so much for making the offer.

Thanks again,
Robert Humphreys

12:36 AM  
Blogger Patric Chan said...

Hi Robert,

I wish you a great trip ahead.

Regarding the cancelation, if you need us to inform Matt, you'll need to provide your invoice to us so that we have a reference. Please go to www.replytopatric.com and provide the details and we'll do our best to assist.

Thanks!

-Patric Chan


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6:29 AM  
Blogger mbacak said...

If you need anything. Email us
at mattbacakretires @ gmail.com

I just got the mail and
this letter was in it.

http://www.promotingtips.com/habitat.htm

I felt you should read it
- it’s all because of the
people that participated
in the $1 deal.

I just shared it with my office
some cheered, some cried.

Warmest regards,

Matt Bacak

12:37 PM  

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