Sunday Email Part 26

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com
You know-- sometimes my Sunday Emails can be harshed. Cuts through like a ninja's blade. But come on, they're my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Two Different World But Perceived As The Same
There are two types of internet marketers, no right or wrong.
The first one is those who teach you how be like them-- selling internet marketing products to internet marketers. Let's call a marketer by the name of A without addressing to anyone in particular. Here's an example--
He makes money by selling a course teaching someone how to make money online. Then after learning from that course, that someone will sell ANOTHER internet marketing course to another person and it's an endless loop. It doesn't matter whether A or that someone actually understant internet marketing or not. It's not important because the fact is, money's being generated.
Here's a common example – An 'internet marketer' buys a bunch of resale rights products and bundle them for $7 a package. He'll make money by selling it because the package has become 'irresistible'. But is that REALLY internet marketing?
Is there a problem with this way of making money online? Of course not. They ARE making money online so it's 'internet marketing'. But if you learn that kind of methods, you'll have a hard time trying to sell your product online unless you're doing the same stuff. It's because, these 'internet marketers' only are able to generate income as long as they have their lists and a network of joint venture partners. Remove these 2 elements and they're out of the game. Real internet marketers can make money in any niche markets because they use strategies.
No wonder a lot of newbies are getting confused with internet marketing because everyone is now 'qualified' to teach internet marketing.
You see, the tactics may not be always applicable. Like, the Adwords tactic of using the course's name as keyword to bid. It'll work for internet marketing courses but if you're doing this same tactic for an ebook called, 'How To Train Your Puppy A Week", chances are, no one search for that at all. But I could be wrong. So try it out yourself.
On top of that, there could be some misleading information leaking out when it comes to testimonials. Say A teaches B how to make money online. So now B creates another course teaching others how to make money online. And A helps to promote it to A's list because B's his customer. Dude. There are no cutting edge strategies here. But if A helped B to build an online business in a niche market where his strategies are applied (not promotion) to generate income, hat's off to A.
At the same, do you know HOW SMALL is this market when there are so many people trying to get a piece of the action?
It's pretty obvious that I'll still sell courses that teach how to become internet marketers by teaching others how to make money online because it's so darn lucrative. I'm not asking you not to. I'm just ranting what is going on.
Then there's another type of marketer that teach people how to make money online -- by using real techniques.
Doesn't matter whether it's selling ink cartridges online or an ebook teaching people how to stop divorce.
I would prefer to create and sell programs like these because I know my clients will achieve success easier and they'll be able to continue making money each month. This is using strategies – not because of short term '2-dollar sale' or one-time Joint Venture promotion.
Like when I have a new discovery that I'm using for myself, I'll see how I can offer that to the market as well. Like, I've started creating web 2.0 content sites in niche markets to build a solid long-term business. That's how Niche Marketing 2.0 ™ System was created and now, 200 clients have prior to this technology and concept. This system will allow the owners to create an internet business that can attract free traffic from the search engines and generate 10 fold income.
You can still own the system by using this special link, www.nichemarketing2.com/earlybirds.html. Only 10 system ownerships left.
The "Secret" To Autopilot Income?
As far as I can remember, I've read that Aweber has 30,000 paid subscribers. If each pays a minimum of $19.95 a month, that's $598,500 sales revenue a month. Half a million like clockwork.
Clickbank.com last year's revenue was $300 million.
If you ask me, that's a lot of money.
Most people are still stuck with the mindset of writing another 'internet marketing course' to sell online. I think it's common you'll hear an idea of how a newbie wants to create an internet marketing course for newbies because he honestly thinks that the market needs that. And you know what - whoever who teaches this newbie will say it's a good idea because the marketer doesn't wants to crush his dream. I mean, who wants to be the bad guy?
Why would a newbie wants to buy from a newbie when he can buy newbie internet marketing courses from successful internet marketers like Mike Filsaime, Yanik Silver, Jim Edwards, Shawn Casey, Ewen Chia, Stephen Pierce, Armand Morin, Jo Han Mok, Adam Ginsberg, Matt Bacak, Bryan Kumar, Frank Kern, David Vallierres, Tom Hua, Allen Says, Ed Dale and a loooong list to go.
I'm sure there's a valid reason. My point? Why bother to achieve success with obstacles when there are so many opportunities out there that do not have such big challenges. Like going into a niche market with no gurus around. Or setting up an eBay Store selling some gizmos that people at eBay.com want.
Going back to Aweber and Clickbank. What do you see them in common?
They provide service. Call it membership if you want to, but I'll call them 'services' because they don't need to offer new content or product each month.
Solid business. To say the least, I'm amazed. Smart marketers are doing these right now. If you look carefully, these are the same marketers who use to sell ebooks or courses but they have now 'upgrade' themselves. Smart move. The guy who's still teaching and doing the old internet marketing stuff, better do something.
Let's say a marketer makes $50,000 on autopilot with a service.
Do you know many copies of an ebook you got to sell each month to make that same amount on clockwork?
For a $50 ebook, you got to sell 1,000 copies. As of today, I don't have a friend who sells 1,000 copies of an ebook each month without fail.
So instead of thinking of writing another ebook that the market probably don't need it anyway, why not think of what service you can offer to the market and build a long term business? And you're definitely not limited to internet marketing niche.
Of course it's easier said than done. But hey, who say you cannot do this?
For instance, Traffic Geyser is an excellent example of this concept. By the way, if you do submit videos to YouTube.com and so on, I highly recommend you to signup this useful service now by clicking here. Wait. if you're not submitting any videos, I URGE YOU TO START DOING THAT because it's a new source of free traffic.
If you have been reading the "Sunday Email" series, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
And yeah, sometimes it upsets the reader because the truth can be... hurtful.
-Patric Chan
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10 Comments:
Hi Patric, That's interesting point.. sometimes people that haven't make money or only make a tiny profit want to teach other people about how to make money..
but how about if a newbie buying a resale right of internet marketing products, that easily to sell ??
and then after he create a proof that he/she can make money, and then he/she teach other people to repeat his step..
is this person already qualified to teach people ??
just want to ask
Hi Patric,
I agree with you about niche marketing because internet marketing niche is very hard to compete with many gurus.
PS: Traffic geyser is look very interesting for me. Thanks for this.
Cyah,
Seree W.
Hi Kohar,
Thanks for the comment.
If the newbie can make money by selling the resale rights, of course he should do that. That's income. :-)
And he can definitely teach too but it's going to be limited in this niche only and it's not really 'internet marketing'. If you look at it deeper, it's more like passing money from one hand to another hand because there's no real value.
John sells internet marketing resale rights to Sam.
Sam sells the same internet marketing resale rights to Joe.
Joe sells the same internet marketing resale rights to Ann.
Ann finds another person to buy.
Until one day when Ann cannot find another buyer, Ann will be stucked with the resale rights products if they are all buying for the purpose of selling the opportunity but not to use the products.
Of course, I'm making a very simple example to stress the point and there are more to be explained but won't be possible in a Comment post.
There's no right or wrong answer. For instance, I make a lot of money in teaching others how to teach internet marketing to others as well.
What we want to consider is-- are we building an internet business by using internet marketing or we're just trying to make money online?
Cheers,
Patric
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Hi Patric,
You have just given me a really BIG question to ponder about.
Interesting!
Hi Seree,
Thanks for your Comment. Yes, Traffic Geyser is something you might want to explore especially seeing how actively you're involved with web 2.0 recently.
Raymond,
Take your time to ponder. :-) You're a smart person- I'm sure it'll struck some ideas for you.
You "Chan" Do It,
-Patric Chan
www.youchandoit.com
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Hi Patric,
Good rant. Many times people forget that providing a service creates long term income, not just selling or reselling a one-off product.
Lots of food for thought. Thank you
"if they are all buying for the purpose of selling the opportunity but not to use the products"
Thank you, Patric, for a straight forward example that, for me, describes the fundamental problem with MLM: the focus on valuing the sale instead of the product. Eventually, the sales run out and someone MUST be left "holding the bag". And it is certainly made worse when the product is crap!
I've thought a lot about the viral power of MLM and wondered what it would be like to have a campaign that emphasized the product or service instead of making sales, so that even if one did not make ANY sales, they'd still be OK with that because the product itself had great value. Making sales would be considered just "icing on the cake".
I've yet to see anything like that anywhere ever! A product or service where everyone's happy, it spreads like wildfire to millions, and no one is disappointed if they don't make a single sale. Because in the end, many won't. But they won't care because the product or service is by itself, GREAT.
If one could think of a product or service like that they would have "a tiger by the tail" and one heck of a ride in store for them. ;)
Thank you for being part of my Sunday morning, Patric, my favorite day of the week.
-Patrick Donovan
to serve mind
Hi Patrick,
You’ve made some very important points providing a service is better because it provides you with residual income. It is very hard to sell or resell products without having a list or doing joint ventures especially for a newbie with all the competition out there.
Thank you very much for reminding me of the importance of this.
Romana
Hello Patric,
You got to the point directly! Yes, I've been online for a year now, and I *roll eyes* each time I see a newbie (one who does not know how to REALLY sell online) trying to sell ebooks entitled "How to make $x,xxx,xxx amounts of money in xx hours"!
Best,
Hazel
This is an interesting blog that is related to E-book on ebay that one can make lots of money and this is the best online business. I recommend that ebay is the business which is good for freshers.
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