Sunday Email Part 24- A Blogging Tip
If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won’t miss any future issue, subscriber for free at www.sundayemail.com
You know-- sometimes my Sunday Emails can be harshed. Cuts through like a ninja's blade. But come on, they're my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Leave The Comments There
Today, I like to share some business tips related to blogging. Not much of rants. I wouldn't consider myself as a blogging guru or anything close to that, but I guess I'm applying the experience that I know how to increase your profit.
It's silly not to publish valid negative comments on your blog.
If a customer is unhappy with you, would you want to hear it or not?
Well, there's no right or wrong answer. Some might say, they would rather not hear about it because it affects them emotionally. By cutting out of any negative energy, they can focus better on what they want to accomplish and give better attention to their 'preferred' customers.
At the same time, it's good to hear customers complain so that you can improve on your weakness. I don't need to elaborate on this simple idea because it's written in almost any business books ever written.
But what most people missed is HOW they can capitalize on it and improve their business by solving the customer's problem as quickly as possible. This is provided that your product or service is indeed, flaw or required to tie some loose ends you've missed. But be carewful: You don't focus on customers that complain because they are not getting their solution and not using your product.
Read that sentence again because it may sounds confusing at first.
You don't focus on customers that complain because they are not getting their solution and not using your product. These are whiners. You can't fix it or try to please them. Stay away from them because they'll make you loose more in terms of your time and energy. Before you know, they will be eaten up. Always remember, you can only FIX if your product is not living to its claim when they're being used. If you say that your drill can drill holes, it better drills hole.
So what does this has to do with blogging?
When there's a negative or disagreement being post as a Comment towards your own personal post, let it go live! Don't try to hide it.
If someone starts to complain about your product, site or you personally, this is a good opportunity to find out why and make him become an advocator.
Now when you want to do this, always remember the first rule-- you only fix and improve if the complain is 'real' and you (your product) do have a problem.
For instance, if you sell a $97 software and you blog's about your industry's updates and tips. Let's say a customer of yours is complaining how upset he is when he can't seem to install the software purchased and your customer service is not replying his email. He'll give up and convinced that you and your product are terrible unless you show up for the rescue.
First, you'll investigate the inferiority of your product. Once confirmed this is true, the first thing you should do is to apologize and fix the issue. Then you tell him that as an appreciation towards his business, you'll give him 12-months free software update, 5 plugins of the software worth $197 and your latest software for free. How would he feels if he's being treated that way?
First, you admit your flaw. He'll feel good and felt that you're a responsible company.
Second, you say you're sorry. He feels good again.
Third, you give him more products for free. He saved money and extremely happy now.
Imagine if he's the type of person who leaves a blog comment on your blog, he might do the same as well on other people's blog and participate in forums. Saving one sale is not about getting to keep the $97. It's about getting others to spread the good buying experience they can expect from you.
Although this might sound very theory-based more than application-based, you'll be surprised how small your niche can be especially the whole network is so well connected, thanks to the internet. I mean, there are internet marketers today who received so much bad-mouth that no JV partners would want to work with them. The common ones you've heard are probazbly the feedbacks of poor at processing refunds or 'forget' to payout affiliate commissions.
Other than that, you got to understand the nature of blogs. Blogs are normally personal stuff, although it's been use very effectively for companies or corporations nowadays.
People like to read contradicting information.
If they want to read the canned message, they would have read a text book. Blogs promise the latest updates and most of them, have a personal touch. A character. Wouldn't it makes you more interested to read when there's comment saying how WRONG the opinion or information posted by the blog owner? I'm sure it'll steer some attention. Or heat. Somehow, it keeps the 'conversation' alive because the reader will never know what will be the next response.
At the end? More people read your blog.
I mean, deep down your heart, wouldn't you like to read a blog comment of a well-known internet marketer criticizing another marketer's stuff because he has all of the evidence to prove? It's a like a drama, if you know what I mean.
So next time, when someone leaves a VALID negative comment on your blog, let it stay. And if you're going to leave any negative comment at my today's post, go ahead. I'll publish them for you. But hey, I'm MORE THAN HAPPY if you're going to leave a positive comment instead. (smile)
If you have been reading the "Sunday Email" series, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
-Patric Chan
P.S: Did you take advantage of the Chan Do Chartered Membership before all of the archive content (5 months) are deleted? See if memberships are still available:
www.sundayemail.com/chartered.html
----
You know-- sometimes my Sunday Emails can be harshed. Cuts through like a ninja's blade. But come on, they're my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.
So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.
One more thing-- it'll offend marketers. I hope you're not the one.
Leave The Comments There
Today, I like to share some business tips related to blogging. Not much of rants. I wouldn't consider myself as a blogging guru or anything close to that, but I guess I'm applying the experience that I know how to increase your profit.
It's silly not to publish valid negative comments on your blog.
If a customer is unhappy with you, would you want to hear it or not?
Well, there's no right or wrong answer. Some might say, they would rather not hear about it because it affects them emotionally. By cutting out of any negative energy, they can focus better on what they want to accomplish and give better attention to their 'preferred' customers.
At the same time, it's good to hear customers complain so that you can improve on your weakness. I don't need to elaborate on this simple idea because it's written in almost any business books ever written.
But what most people missed is HOW they can capitalize on it and improve their business by solving the customer's problem as quickly as possible. This is provided that your product or service is indeed, flaw or required to tie some loose ends you've missed. But be carewful: You don't focus on customers that complain because they are not getting their solution and not using your product.
Read that sentence again because it may sounds confusing at first.
You don't focus on customers that complain because they are not getting their solution and not using your product. These are whiners. You can't fix it or try to please them. Stay away from them because they'll make you loose more in terms of your time and energy. Before you know, they will be eaten up. Always remember, you can only FIX if your product is not living to its claim when they're being used. If you say that your drill can drill holes, it better drills hole.
So what does this has to do with blogging?
When there's a negative or disagreement being post as a Comment towards your own personal post, let it go live! Don't try to hide it.
If someone starts to complain about your product, site or you personally, this is a good opportunity to find out why and make him become an advocator.
Now when you want to do this, always remember the first rule-- you only fix and improve if the complain is 'real' and you (your product) do have a problem.
For instance, if you sell a $97 software and you blog's about your industry's updates and tips. Let's say a customer of yours is complaining how upset he is when he can't seem to install the software purchased and your customer service is not replying his email. He'll give up and convinced that you and your product are terrible unless you show up for the rescue.
First, you'll investigate the inferiority of your product. Once confirmed this is true, the first thing you should do is to apologize and fix the issue. Then you tell him that as an appreciation towards his business, you'll give him 12-months free software update, 5 plugins of the software worth $197 and your latest software for free. How would he feels if he's being treated that way?
First, you admit your flaw. He'll feel good and felt that you're a responsible company.
Second, you say you're sorry. He feels good again.
Third, you give him more products for free. He saved money and extremely happy now.
Imagine if he's the type of person who leaves a blog comment on your blog, he might do the same as well on other people's blog and participate in forums. Saving one sale is not about getting to keep the $97. It's about getting others to spread the good buying experience they can expect from you.
Although this might sound very theory-based more than application-based, you'll be surprised how small your niche can be especially the whole network is so well connected, thanks to the internet. I mean, there are internet marketers today who received so much bad-mouth that no JV partners would want to work with them. The common ones you've heard are probazbly the feedbacks of poor at processing refunds or 'forget' to payout affiliate commissions.
Other than that, you got to understand the nature of blogs. Blogs are normally personal stuff, although it's been use very effectively for companies or corporations nowadays.
People like to read contradicting information.
If they want to read the canned message, they would have read a text book. Blogs promise the latest updates and most of them, have a personal touch. A character. Wouldn't it makes you more interested to read when there's comment saying how WRONG the opinion or information posted by the blog owner? I'm sure it'll steer some attention. Or heat. Somehow, it keeps the 'conversation' alive because the reader will never know what will be the next response.
At the end? More people read your blog.
I mean, deep down your heart, wouldn't you like to read a blog comment of a well-known internet marketer criticizing another marketer's stuff because he has all of the evidence to prove? It's a like a drama, if you know what I mean.
So next time, when someone leaves a VALID negative comment on your blog, let it stay. And if you're going to leave any negative comment at my today's post, go ahead. I'll publish them for you. But hey, I'm MORE THAN HAPPY if you're going to leave a positive comment instead. (smile)
If you have been reading the "Sunday Email" series, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)
-Patric Chan
P.S: Did you take advantage of the Chan Do Chartered Membership before all of the archive content (5 months) are deleted? See if memberships are still available:
www.sundayemail.com/chartered.html
----
posted by Patric Chan at 5:25 AM
14 Comments:
Hi Patric,
That's a good strategy.
Perhaps other readers who read or follow the respond will become our customers when they see how we take the responsible.
Thanks for sharing.
Patrick:
Thats some good advice. About 3 months ago I had a client that had a problem with his computer. I went over to his business and fixed it. The next day he called me back and said that I had "broke" the program that he uses to keep track of his clients long distance phone calls (he runs a store where you can make long distance phone calls for a cheap price). When I got there, it was just a matter of changing the time settings on his computer. After offering him this fix for free and giving him a discount on one of my other services, he has become one of my best word of mouth advocates.
Patrick, keep up the good work.
G.Gonzalez
Sagittarius Designs
Aie! Worst advice I ever saw.
I totally disagree.
I want my money back -
or at least another month of free Sunday emails ;)
Best of Success,
Stephan
Stephan,
Another month of free Sunday Emails! That's demanding. hehehe
Glad you like what you read. :-)
You "Chan" Do It!
-Patric Chan
www.youchandoit.com
---
Hi Raymond and G.Gonzalez,
You're welcome.
This also another way to focus on long-term business clients than a short-term gain. I'll probably write about this in the future Sunday Emails.
You "Chan" Do It!
-Patric Chan
www.youchandoit.com
---
Great tips on using the comment features on blogs. I enjoyed the information you shared.
Thanks!
Have a great week Patrick.
Marsha Anderson
I agree 100% Patric. Negative comments attract readers because deep down we all love 'conflict'.
If, like you say, you can resolve the issue quickly and efficiently it makes you look good.
Another good point to make is "Never complain about the complaint" You only want the other party to look like whingers.
However, I am sick to death of having to delete comments from spammers telling me I need a bigger dick! GRRRR
Good advice--especially when you can "make good" on the negative comments and turn them around. Also, because a little "controversy" can build an ongoing dialog and generate some great traffic to the website/blog/media... it's a good move (if you have the "thick skin" to withstand sometimes "harsh" criticism). I enjoy your posts! Keep them up...
Dave Gardner, Editor-Writer
President, Pacific Consultants Group, Inc.
http://www.squidoo.com/lensmasters/editordave
Patric,
"complaint is a GIFT" had been the mindset I adopted and shared with many.
When you receive a gift from anyone, what do you say? Thank you!
so when someone complaint about you or your product, you should say "Terima Kasih" or "xie xie" or "arigato" or "Many thanks" !!
Hey Dave,
You have a good point how contraversy will build an interesting dialog. Others will start talking about your blog elsewhere when this happens because it'll be 'buzzworthy'.
Hi Gary,
About the spammers, I got the same problem as well at www.patricchan.name. :-)
You "Chan" Do It!
-Patric Chan
www.youchandoit.com
---
Great tips. Thanks for sharing Patric.
As a marketing student, I agree with what Patric had just posted. Indeed acknowledging a complaint and acting towards personally is an important aspect in the IM business, something that most big companies cant do quite well. It strengthen the bond between the seller and buyer.
And its definitely a plus that the buyer will spread your good word if you handled their complaint
I know what you mean... I have my fair share of negative comments... and I left them there as well because I know that I would be able to clear them up and my readers would appreciate it more.
SJ
Personal Development for the Book Smart
Hi Patric,
I believe what you say, as criticizing comments would leads to productivity. I was a businessman with 30 staffs, everyday I hear crticism & negative talks.
Sometimes when we write comments, it's not that we are negative, it's more of releasing to get attention.(in trouble..man..) When issues are being address, we can think and improve on it. "Ask & you shall Receive".."Law of Universe."
Like you told me about having the 'Right Mindset', it's because we are lost to get to the correct track..u know. It's not as easy as said..maybe u r smarter on-line.
Well, I am smarter off-line and got burnt to ashes.. so now try to get smart on-line.. Wow..still tough to get somewhere.. missed the web-cast today on 'Product Creation' as busy.
Regards,
Frankie
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