The Niche Long Tail
I wanted to write and publish an issue of the Sunday Email last week but I don't have any "good" rants to be shared that time. (smile)
I'll sure to have one this coming Sunday.
At the same time, I've prepared a report you should read called the Competitive Intelligence For Profit at www.thebackendmastery.com/ci. It's free.
The Niche Long Tail content below is supposed to be part of the Sunday Email 13 but since it's not Sunday today, I can't call it that.
-Patric
--------------------
The Niche Long Tail
Is the death of niche marketing here?
If you're trying to go into the niche of dating, dog training, diet or any other niches that you've been hearing how the internet gurus are ripping the profit like crazy, the answer is yes.
Years ago, it was easy to make a profit in niche markets.
But with the launch of private label rights and all sort of niche marketing memberships that provide market research, keyword list, competitive analysis, etc, the game have become more competitive than ever-- for those who have no clue about building a profitable online business. For experience marketers? Not a bit.
Imagine anyone can dives into niche marketing business almost within 24 hours with such available tools nowadays. That's either scary or a darn good news. The gurus are even happier because they can use these for their advantage simply because they KNOW HOW.
However, most people don't get it. For instance, they get private label rights content of the dating niche and are excited about selling a dating info-product. Here's what will happen-- They'll go head-to-head clash competition with the old school gurus that have been in that niche for years and wonder why it never works.
They are not afraid of competition. I mean the old school players. Just like the lucrative internet marketing niche. Do you think the players in this niche are worry about new comers? NOT AT ALL because they have the authority and credibility to support them. And most importantly, they got the network of joint venture partners that had been built since day one. I'm not worry of competition.
So this leads me to another discovery of niche marketing-- the long tail goldmine. Some called them the 'low hanging fruit'. Others called them, 'sub-market'. Whatever.
The long tail of niche marketing is nothing new but it wasn't brought up interestingly enough to the public. Several reasons to that. Most 'internet marketers' that teach niche marketing do not have a niche marketing business and that's an ugly fact. So they really don't have any ideas how this works. Therefore, you'll see a lot of niche marketing courses available because most of them are rehash information without tested-proven strategies.
Second reason? Those who know don't teach. It's either because they're not interested to expand their business in the internet marketing niche or they're too busy making money in the long tail of niche marketing.
Now-- you might have heard about the long tail from others. Good-- you're keeping your heads up. And the biggest question that I have from my coaching students is this...
"Patric, the market size is too small compare to the broad niche market. How can I make a lot of profit in it because I'm restricted to the maximum volume of traffic?"
Notice that Amazon.com has almost any book titles you're looking for. Even those rare ones. Those are the long tails and they are there for a reason—there's a demand and people are buying. Imagine if Amazon.com throws away all of the long tails books--I dare to bet that it'll affect their bottom line profit.
I know of a brilliant internet marketer who is making sales by selling public domain books in the long tail category because no one is seeing that opportunity. Those 'old' books still have its own market.
Back the question of having a small size of market. That's not true.
How can you tell whether a market is big or not? Based on the Overture or any other keyword tools? That's insane. You're betting your business on these tools when there's a chance you do not understand how niche marketing research works. Those tools are useful for organic or paid search engine competitive research but just a tip of the iceberg for niche marketing research.
There's more than meets the eye, my friend.
Although the size of a market or volume is very important to determine the profitability of a long tail market, it also zooms down to dominating the long tail market. I don't mind if the market is small if I'm the dominant player in it because the reward will be bigger. It's better to be a big fish in a small pond than a small fish in a big pond.
Market domination can be summarized as being the 'goto' site and #1 recommendation for your long tail niche market. In further elaboration, market domination can come in many forms—search engines, list, joint venture partners, affiliate programs, etc. If your site appears on #1 or #2 in google.com for certain keyword search, you're dominating the search engine keyword niche.
I guess too many people are focused on the 'big payoff' in a particular niche market because of being exposed with so many dreams and hopes. Sometimes, I was 'trapped' in there as well but I'll always try to be aware of what's going on. Once you're aware, you'll see more opportunity in it. If you see the 'diet' niche can be super lucrative, think of its long tail. Follow that.
Starting an online business to make money is NOT HARD-- it just requires investing your time to learn and do it.
But truly, there's money to be made in the long tail niche markets that are ready to be taken advantage-- best of all, it's just under your nose and not many people are trying to share your pie.
I've stop taking any new coaching clients for the Chan Do Internet Success System Coaching Program for a year now due to my business schedule and other priorities in life. However, it'll be reopened for registration again. Finally. Here's a ticket that will give you the true secrets of making money in a niche market profitably, go to www.youchandoit.com
You "Chan" Do It!
-Patric Chan
----
I'll sure to have one this coming Sunday.
At the same time, I've prepared a report you should read called the Competitive Intelligence For Profit at www.thebackendmastery.com/ci. It's free.
The Niche Long Tail content below is supposed to be part of the Sunday Email 13 but since it's not Sunday today, I can't call it that.
-Patric
--------------------
The Niche Long Tail
Is the death of niche marketing here?
If you're trying to go into the niche of dating, dog training, diet or any other niches that you've been hearing how the internet gurus are ripping the profit like crazy, the answer is yes.
Years ago, it was easy to make a profit in niche markets.
But with the launch of private label rights and all sort of niche marketing memberships that provide market research, keyword list, competitive analysis, etc, the game have become more competitive than ever-- for those who have no clue about building a profitable online business. For experience marketers? Not a bit.
Imagine anyone can dives into niche marketing business almost within 24 hours with such available tools nowadays. That's either scary or a darn good news. The gurus are even happier because they can use these for their advantage simply because they KNOW HOW.
However, most people don't get it. For instance, they get private label rights content of the dating niche and are excited about selling a dating info-product. Here's what will happen-- They'll go head-to-head clash competition with the old school gurus that have been in that niche for years and wonder why it never works.
They are not afraid of competition. I mean the old school players. Just like the lucrative internet marketing niche. Do you think the players in this niche are worry about new comers? NOT AT ALL because they have the authority and credibility to support them. And most importantly, they got the network of joint venture partners that had been built since day one. I'm not worry of competition.
So this leads me to another discovery of niche marketing-- the long tail goldmine. Some called them the 'low hanging fruit'. Others called them, 'sub-market'. Whatever.
The long tail of niche marketing is nothing new but it wasn't brought up interestingly enough to the public. Several reasons to that. Most 'internet marketers' that teach niche marketing do not have a niche marketing business and that's an ugly fact. So they really don't have any ideas how this works. Therefore, you'll see a lot of niche marketing courses available because most of them are rehash information without tested-proven strategies.
Second reason? Those who know don't teach. It's either because they're not interested to expand their business in the internet marketing niche or they're too busy making money in the long tail of niche marketing.
Now-- you might have heard about the long tail from others. Good-- you're keeping your heads up. And the biggest question that I have from my coaching students is this...
"Patric, the market size is too small compare to the broad niche market. How can I make a lot of profit in it because I'm restricted to the maximum volume of traffic?"
Notice that Amazon.com has almost any book titles you're looking for. Even those rare ones. Those are the long tails and they are there for a reason—there's a demand and people are buying. Imagine if Amazon.com throws away all of the long tails books--I dare to bet that it'll affect their bottom line profit.
I know of a brilliant internet marketer who is making sales by selling public domain books in the long tail category because no one is seeing that opportunity. Those 'old' books still have its own market.
Back the question of having a small size of market. That's not true.
How can you tell whether a market is big or not? Based on the Overture or any other keyword tools? That's insane. You're betting your business on these tools when there's a chance you do not understand how niche marketing research works. Those tools are useful for organic or paid search engine competitive research but just a tip of the iceberg for niche marketing research.
There's more than meets the eye, my friend.
Although the size of a market or volume is very important to determine the profitability of a long tail market, it also zooms down to dominating the long tail market. I don't mind if the market is small if I'm the dominant player in it because the reward will be bigger. It's better to be a big fish in a small pond than a small fish in a big pond.
Market domination can be summarized as being the 'goto' site and #1 recommendation for your long tail niche market. In further elaboration, market domination can come in many forms—search engines, list, joint venture partners, affiliate programs, etc. If your site appears on #1 or #2 in google.com for certain keyword search, you're dominating the search engine keyword niche.
I guess too many people are focused on the 'big payoff' in a particular niche market because of being exposed with so many dreams and hopes. Sometimes, I was 'trapped' in there as well but I'll always try to be aware of what's going on. Once you're aware, you'll see more opportunity in it. If you see the 'diet' niche can be super lucrative, think of its long tail. Follow that.
Starting an online business to make money is NOT HARD-- it just requires investing your time to learn and do it.
But truly, there's money to be made in the long tail niche markets that are ready to be taken advantage-- best of all, it's just under your nose and not many people are trying to share your pie.
I've stop taking any new coaching clients for the Chan Do Internet Success System Coaching Program for a year now due to my business schedule and other priorities in life. However, it'll be reopened for registration again. Finally. Here's a ticket that will give you the true secrets of making money in a niche market profitably, go to www.youchandoit.com
You "Chan" Do It!
-Patric Chan
----
posted by Patric Chan at 9:47 PM
1 Comments:
Hey, great post. Twas worth waiting for.
More seriously though low hanging fruit is the way to go. The problem with low hanging fruit is that there is less traffic but the traffic really is more targetted.
Useful post
Affiliate Marketing Introduction
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