My 'Dirty' Marketing Tactics

I'm just back from Bangkok, Thailand
today. It's been fun-- visiting places
and touching elephants. I'll upload
some nice pictures on my blog once
they're all sorted out. (smile)

Re: My 'Dirty' Marketing Tactics

There are a lot of useful marketing tactics
you can read in books. No doubt on that
but they are mostly theories.

And then, there are BETTER ways to
learn the truth of marketing tactics from
observation and practical case study.

What I'm going to share with you are
2 tactics I've been using to make my
online business profitable in a different
niche market.

First Tactic: How To Have Zero Inventory Cost

If you're selling a physical info-product
in discs, DVD's, physical books, etc... you
can follow this exact tactic I'm using.

Have you ever wonder why a product that
can be shipped within 3 days is being shipped
within 7 days instead?

"Once purchased, your product will be
shipped within 7 working days."

My 'dirty' trick to include this statement at
the order page is because I do not keep any
inventory. I don't want to keep stocks. Products
are produce on demand.

And most of the time, customers are not
paying for the shipping only. They’re paying
for "handling" as well that actually includes
the production cost.

You'll read a statement like:

"There will be a fee of $19.95 being charged
for the shipping and handling cost".

Any smart business owners wouldn't want
to keep inventories because it'll
tighten up their cashflow if products are not
selling well.

Now you know why selling physical
infoproducts is a good option to
immediately increase your overall profit?

Is this unethical? I'm here to teach you
about marketing but I'll talk about
moral values if required. It'll be unethical
if you're not delivering what you have
promised. That's it.

If the customer reads the statement and
agreed to it-- you're not cheating or lying,
aren't you?

Second Tactic: Free Paid Ad

Have you purchase a physical infoproduct
before?

If yes, I would dare to say that you'll
read every single document in that package.

I do that.

And the reason I do that is because I'm
PAYING for the package— Everything in it
is paid.

What does that tells your brain?

Value it.

Imagine if you slip a salesletter in the
paid package, I can bet that it'll be
read 100%.

What you're getting here is a highly
targeted prospect who enjoys reading your
salesletter. And yes, reaching them for
free too.

What else can be better than this?

To maximize your profit, make sure that
your offer is related BUT not a confusing
or irritating one. Put it this way, your
customer are not interested and don't want
to pay you more money to learn more of
what they have already purchased from you.

You "Chan" Do It!

-Patric Chan

P.S: Did you know that the BackEnd Mastery
Home Course can be sold in physical format
to increase the value instantly? However, the
RESALE RIGHTS will no longer be sold at the
'old' price. Two more days left:

www.thebackendmastery.com/special.html






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