How to write Google Ads

Previously, I've bought the
resale rights of an ebook about
Google Adwords.

Now, if you don't have much
clue about this powerful way of
getting targeted traffic, you
have to learn about it.

Go to Google's official site at:

www.google.com/adwords

Remember the Google Adwords
ebook I got with resale rights?

I'm letting you download it for
free. Just use the link below:

http://sfmillionaires.com/download/adwordsguide.zip

If you're an advance marketer who
familiar with Adwords, this ebook
won't give you much "new" info.

I'm writing today to give you
some tips on writing the ad.

You see, there is just a small block
of text you can write for the ad.
Just three short lines. If you blow
this up, you're either going to
LOSE a lot of money or not going
to get any clicks.

So what's the secret to write an
effective Google Ad? The answer
lies in this question...

What is the Ultimate Benefit?

The ultimate benefit is the OUTCOME
of what your solution can do.

If you've done market research,
you already know what your prospect
wants.

Don't read between the lines.

I'll tell you.

Before writing any ad, you got to
do market research or else you're
going to shoot yourself on your
feet because you won't know how to
write the way the visitor WANTS
to read.

You can have the best ad in the
world but if it's not written for
the right person, who cares!

You could have the best ad about
"buying real estate" but if the
person reading is looking for
"free MP3 music", tough luck,
bucko. Sorry. No clicks.

Do you know what a problem is?

Pain.

Your homework today is to sit
down and think of all the things
that create pain for your market
and how your advertisement can
removes this pain.

The next thing you need in
your ad is an offer.

No offer = no action.

Get it?

An offer is basically telling
them what they're going to get if
they decide to click on your
ad after reading it.

This goes back to the first point--
get the solution to their pain
which will turn out to be the
ultimate benefit that they are
seeking for.

The job of your ad is nothing
more than getting the visitor's
attention to read and click it.

That's it.

Don't try to sell or being fancy.

This is probably the reason why
you just need three short lines
to achieve what you want your
Adwords to do.

Doesn't sound hard to me.

Now you try it.

You "Chan" Do It!

-Patric Chan

P.S: Would you be interested to
be notified if I create an Adwords
course or recommend to you any
good resource related to it?
Here's what you need to do--
Just send a blank email to:

adword-course@aweber.com

You'll receive a confirmation email
after sending this email now.




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