I stopped offline advertising

The key to making lots of money is to keep costs low, and
profits high. And that's the exact reason why I'm marketing
info-products online. Digital products are low cost and
advertising online is relatively cheap compared to offline
marketing.

Let me give you an example...

I used to run ads in local newspaper to advertise my
internet marketing workshop. It's an ad advertising a free
2-hour seminar I'm conducting and I'll sell a $2,000
workshop at the end of seminar to those interested. It's
some sort of preview but it's content-packed to give value.

This ad will cost me $2,000 regardless of whether there are
people seeing it or not. Realize this -- the circulation of
the newspaper does not determine the numbers of the ad
being seen.

From the ad, we might get 80 people calling up our office
to confirm attending this 2-hour seminar for free. So in a
nutshell, we'll generate 80 interested participants at the
cost of $25 ($2,000/80) per inquiry.

And we might end up getting 50 participants. This means,
it'll cost us a whopping $40 ($2,000/50 free seminar
participants) per lead!

Isn't that crazy?

Well, it depends on how you look at it. If you're making money,
then it's not crazy. But one thing for sure, marketing offline
can be high cost. High cost means, risky because money is
flowing out from your pocket.

This is where I'll introduce to you how marketing online
can be ridiculously cheap if we're comparing to offline
advertising...

Behold, the power of Adwords at www.google.com/adwords

I'm not going to explain how it works because you can find
the details from www.google.com/adwords. But what I want
you to realize is this... you have the opportunity to compete
with multi-million dollar business at a very low cost.

For instance, getting a phone inquiry in the offline world
is just like getting an ad of yours clicked.

How much it'll cost you?

Maximum, a buck. And that's on the high range. I'll probably
spend less than $0.30 for a click. But in the offline
advertising example earlier, I've spent $25 for a 'click'!

When I see the potential of this, I've given up advertising
in the offline world UNLESS I have to.

Second issue –

You CANNOT know how many people ACTUALLY see your newspaper
ad. But when you're marketing online, you can calculate all
of the metrics and stats at your fingertips.

For Adwords advertising in particular, you can see how many
times your ad is exposed to a website visitor, how many
times it's being clicked and other cool metrics.

What does this tells you?

Marketing online can be tracked and tested easily. We're
not talking about guessing game but scientific methods to
advertise your business at a very low cost.

To get the best result out of your Adwords marketing
campaigns is easy because there are only three main
components to focus on. There are more but these are
the MAIN ONES. They are:

1. The Keywords

What are the best keywords to use? That's subjective. But a
simple guideline is to have specific keywords. Like, if
your business is about "parenting", don't go and use the
keyword "parenting". Use keywords like "parenting advice",
"how to teach a child", etc.

2. Your Ad

You have three lines to describe your ad to ‘sell' the call-
to-action. So don't waste it. Write it as specific as you
can and use benefit-oriented sentences. If you have any
unique selling points like "today", "instantly", "free", etc...
don't save the bullets. Use 'em hard.

3. Your Landing Page

Where does your ad leads the visitor to? Your site. No, I
don't write that to be sarcastic. There are advertisers
that lead the visitors to an affiliate program that they are
promoting to make a quick buck. That's a choice but my personal
preference is sending the visitor to my own site first.

The 'standard' reason that most courses and marketers will
tell you is because they want to tyrn the visitor into a
subscriber first before sending the visitor away to a
sales page. But another reason for doing that is to
control your presell.

It's important to have a landing page that matches your
ad's description to get a higher conversion rate and lower
your bid price.

The real 'gold' to this whole thing is the ability for you
to test and track. Simple tweaks on your keywords, ads and
the landing pages can result huge profit for your business. And
I don't mean just about your online business... you can always
use this tool to promote your offline business anywhere in
the world as long as there are surfers looking for it online.

Any final advice?

Yes. Don't get your brain mess up with running too many Campaigns.
You can have many Ad Groups (which is highly recommendeded)
but not many campaigns when you’re starting out.

Basically, a Campaign is a "niche" or topic. An Ad Group is
what information that you're advertising in the Campaign. So a
campaign of "Dog Training" can have Ad Groups of "Puppy Dog",
"Dog Obedience", "Dog Potty Training", "Golden Retriever
Dog Training", etc.

In the Ad Group of "Puppy Dog", you'll have keywords like
"puppy dog training", "how to train a puppy dog", "puppy dog
tips", "puppy dog care", etc.

Manage one Campaign well enough before consider going into
a new niche. This goes back to the basic 101 marketing
fundamental of understanding your market first.

If you find any good value from this writeup, please post
your comment below? :-)

And if you like to publish this content on your website
or ezines, write to me at support@youchandoit.com because I
like you to brand it with your affiliate link to earn
commission for free.

You "Chan" Do It!

-Patric Chan