The Sunday Email

It's been such a long time since I have a
wonderful weekend.

I'm going to write a story for you to read...
a true one... with a lesson to it. Now, either
you'll pick up a value out of it or not, I
have no clue because I want you to 'feel' it.

If you want to skip this and head down to
some marketing tips I have to share, just
scroll several paragraphs down. You'll see it.

As I was saying earlier... I'm having such
a wonderful weekend.

You see, I've just bought a new mobile phone
that can download emails by using the 3G
technology. So whenever I was away from my
laptop, I CAN STILL check my emails. If they're
important, I can even reply them instantly.

The MAIN REASON why I'm always in front
of my computer is because I can't stop to check
emails – Sounds crazy, but it has become
a bad habit of mine ... to download emails
as often as each hour!

"Is my customers emailing to me about their
download link?"

"Did I make a few sales 15 minutes ago?"

"What new offer is coming up from my competitors?"

"Did someone just send a testimonial to me?"

"Did someone just emailed a complain over?"

"Did my JV partners reply yet?"

"Is my subscriber replying to my emails?"

Trust me – there are tons of issues that emails
can bring.

It has become a habit. A not-so-good one, I'll say.

So now you can imagine – with this new mobile
phone of mine, I'm no longer worried of not
reading any 'important' emails. I can be sipping
a coffee far away or watching a movie in the cinema
without worries. That WAS A GREAT relieve.

Then, I bought a PSP game console 3 days ago.

I don't have to explain what happened next, do I?

I'm having fun playing it. Time flies especially
when you're having fun.

In fact, I wasn't 'working' much since last week.

Suddenly, I got worried. Darn. I need to
get back on track!

"Hold on, bucko."

"What track?" I asked myself.

The never-ending working track.

The thing is... we get caught with our work so
much, we didn't realize what's going on. I'm sorry,
I shouldn't be using the word 'we' because maybe,
I'm the only person foolishly experiencing this.

So this leads me to the question of...

"What's the purpose of working so hard
to make money online in the first place?"

So that you can have time to play PSP games.
I means, that's my case. Of course, that's being
'symbolic'.

The thing is... it'll never end. You gotta control
yourself and smell the roses, once in a while.

Making money online is important. No deny to that.
But you can always make money and still, have
a stress-free life.


"Sucks. My competitor has just launched a
new product to sell online."

You know, you and me subscribed to tons of
mailing lists. God knows if I beat you to
having more list subscriptions or not.

Even if you don't have a competitor yet... you'll
receive new offers of products to buy.

And you know how many of them. You see, I'm
not going to hide the fact that we receive a lot
of sales pitch everyday from our emails.

Is there anything wrong with that?

Nope. I've volunteered to subscribe and always
looking forward to read the sales offer because
I can improve myself.

Are they good? Yeah... but most of them are just
the same, good ol' stuff. Bla, bla, bla... bla,
bla, bla.

I know I'm just shooting myself in the foot by
saying this because I'll be sending offers to
you in the future. But hey, someone got to be
honest here, right? But one thing for sure -- I'm
only interested in sending offers out that
will provide great values for you.

If you buy, great! Thank you very much for
your support. I truly appreciate your purchase.
Really. I really do.

But if you don't buy, that's fine too because I was
not able to offer the value that you want. Secondly,
I don't want to rely my income from sending
offers to my list only. I rather focus on having
multiple internet income streams and some offline
business ventures such as real estate, etc.


So what's the deal here?

Let them do whatever they want to do. You
just take care what you want to achieve. Period.

And stick to it!

If my competitors are going to launch a new
product, that's awesome. I might even
promote or order their products. The thing is --
The real fact is -- It's not going to effect my
income. I'll still be making the same amount
of money I've made last month, plus minus.

Sure, they'll make more than me. But... who cares!

Ok. Sounds like a loser talk or trying to console
myself that the competition is too stiff? That would
be childish of me to think that way. Honestly, I
really can't be bothered. It's not about the feeling
of 'losing' but having an 'abundance' mindset.

Now the word 'abundance' carries a strong
weight. I mean, yes to me.

You see, I'm developing a new internet marketing
course at this moment of time. It's going to
take a while to be completed and most of my
competitors will beat me to it. That's ok because
everything is... abundance.

At the same time, I'm building more Adsense sites
to have additional source of internet incomes.

*Note*: To learn how to make money from Google
Adsense, go to http://www.publishingbusinesssecrets.com

And... I'm researching new affiliate programs to
promote and setting up Adwords campaigns
from Monday to Friday that will give me
more multiple internet income streams WITHOUT,
competing for the same "internet marketing" pie.

Hint: There are only 2 reasons why an
internet marketing guru emails a lot of times
to their list: i) They're very passionate to help
you and I've seen a lot of these good people. If
you're one of them reading this, you'll know I'm
referring to you, my friend. ii) That's their main
income online and I've seen a lot of these people too.


So what are the lessons here?

You figure them out, this round.

If you can't think of any, drop me an email at
support@youchandoit.com and I'll tell you.


Now let's talk about today's marketing tip.

In general, most marketers will advice to avoid sending
out an email to your list on Sundays. But the truth is,
there's no general rule to it. Some of the marketers
are preaching that because that's what they hear from
another marketer who truly run a test on his own list
to determine the truth. And it works for him.

End of the day, it all zoom-in to testing.

Each list has different characteristics. Your list
have different characteristics than mine.

For instance, I know that most of my subscribers
don't like to go to a 'squeeze page'. My sales
will drop. Sales will increase if I'm sending them
directly to a full-blown salesletter.

Testing is one thing but positioning it is another story.

Speaking of story... convey your marketing
messages in a way how a story is being told.

See, I might not have gotten you to read today's
post if it wasn't a story. I mean, it's such a beautiful
Sunday – The LAST THING that any man or woman
wants to do on their Sunday time is to 'work' or
read business-related emails.

Side note: You might be downloading this email on
Monday. So the example above is for those who is
reading on Sunday.

But reading a story is different than reading a
dull business article.

A story can be entertaining... interesting...
or to the extend, attractive. Sometimes, they are
fun too.

But most importantly-- give value in your story.
People want to get something in return after
reading it. If you're in the 'teaching' niche, they
should learn something new from your story.

In writing sales copy or marketing messages, I highly
suggest that you write it as personal as possible
to create a bonding relationship. The main reason is...
a personal note will always be more interesting.
You would be excited to read a personal message from your
friend compared to a non-personal message from the CEO
of your credit card company, right? An article
is normally bored irregardless that it's packed with
good content. I said bored, not useless.

Now... if you're writing a personal note that
they can learn something as well after reading it,
they,ll be happy and smarter!

How good is that? A personal-touch article.

Being personal in written text can be shined
in many ways.

For instance, speak up what you have in your mind.
Be who you are because it's you that your
prospect is 'buying'. They are investing in you
to listen to what you have to recommend.

Add in your personal touch. I have an example but
this is not the best one to give and it won't apply
to everyone:

You'll notice that there are several grammatical
errors in this post. I;m not doing this on purpose
but I'm leaving it as it is to let my readers
know that this is from me. It's ME.

Ok. Have a superb Sunday. (smile)

You "Chan" Do It!

-Patric Chan

P.S: I'm currently teaching hundreds of
people how to build a profitable online business
step-by-step, from A-Z in a complete system at:
www.youchandoit.com/home.html


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