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Sunday, February 26, 2006

What’s wrong with my traffic?

Traffic chasing. Crazed for getting website traffic.
How many ebooks or courses you have read that
claimed to show you how to get thousands of traffic
(or millions) if you’ll read their book?

I got several of those books. In fact, some of them
are right. It really works but you're getting
'useless' traffic.

That same effort to get 10,000 useless visitors is
best used to get 100 targeted visitors.

Let me explain.

You see, it's pointless to get traffic unless it's
targeted traffic. Example, if your site is about
'scuba diving' and you're getting traffic from people
interested about parrots, you're not going to make
money from them.

What you want is targeted traffic. It doesn't matter
even if you can get very little traffic of this type
because it will be able to be converted to money.

What do I mean by the word 'targeted' traffic?

This traffic is visitors who are "LOOKING" for you.
For instance, if someone found you from the search
engines, this is a targeted visitor because he's
searching for you indirectly. Like, if you go to
msn.com and searched for "success tips" or "success
ideas", my self-improvement site
(www.motivatedforsuccess.com) is ranked on the first
page. These are visitors that are looking for
information related to becoming successful. So, if I'm
selling any 'how to be successful' products, most
likely I'll gain their attention easily.

The worst type of traffic is the 'forcing' type of
traffic. For instance, spamming is considered a
'forced' traffic strategy because you have never
requested that information but it was mailed to you.

What you want to do right now is just to focus on 2 or
3 targeted traffic generation strategies. Get visitors
to your website and start making money first.

Don't try to chase for more traffic strategies because
there are 101 ways to get traffic. The fastest way to
achieve this is to use pay-per-click advertising like
Google Adwords. You'll be able to get targeted traffic
instantly if you know how to advertise properly.

Another good strategy is writing and publishing
articles online.
If someone visited your website
because he found you from reading your article, you
can bet that he's very interested in what you do.
Also, he has already accepted you as an expert in your
niche and this will increase the responsiveness.

Once you start getting targeted visitors to your
website, you need to know how to monetize the traffic.
So the next part is to learn copywriting skills and
apply sales conversion strategies to sell your
products there.

I've been contacted by people who told me that their
website is getting traffic each month but they're not
making money online. This is because they're not
selling any products that are related to what the
visitors are searching for! Or maybe, it's not
presented well enough for them to buy.

Don't worry about asking your visitors to buy your
stuff. By asking for sales, you'll see some sales
rolling in very soon. Ask for orders! Try it if you
don't believe me.

In conclusion, what I'm stressing is that the key to
success online is getting targeted traffic -- not just
'plain' traffic because it's much easier to monetize
targeted traffic with excellent sales copywriting on
your webpage.

You "Chan Do" It.

-Patric Chan
http://www.youchandoit.com

PS: Watch out for tomorrow's email about
how a low-profile marketer is raking in as much as US$3,500
from 100 visitors per day only. I know it's hard
to believe but I'll show you tomorrow. Side story, I
know this is possible because I've seen with my own eyes
how a joint venture partner of mine had generated
$21,492 sales from 839 visitors only recently.







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3 Comments:

Anonymous Gobala Krishnan said...

"The fastest way to achieve this is to use pay-per-click advertising like Google Adwords."

I know this to be true as I started using AdWords back in 2003. It was so much easier then to get really targeted traffic for peanuts. But the market has matured now and there are tons of software that make the process too easy, resulting in mass bidding by morons that just increase the click price.

I find that it's not as effective as it used to be. I wonder what's your opinion on this?

8:18 PM  
Blogger Patric Chan said...

Gobala,

Increase your conversion. It really doesn't matter how much you paid per click, but what's important is how much you get in return for what you paid for.

Thanks.

-Patric Chan
http://www.youchandoit.com

5:15 PM  
Anonymous gobala krishnan said...

Thanks, that makes sense. Also due to the higher bids, I find that I can no longer use it to build subscribers for a free newsletter and hope that they will buy an affiliate product.

I'll be using AdW to directly promote my own product RIGHT AFTER they opt in as this also helps measure my conversion better..

Any idea when you'll be coming down to KL soon :)

12:06 AM  

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