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Wednesday, January 04, 2006

A Search Engine Strategy - Use Or Avoid It?

One of the strategies that website owners use to get a
high rank or to get indexed quickly in the search
engines, for their new websites, is to buy expired
domain names.


Basically, an expired domain name is a domain name
that was not renewed by the previous owner. When it's
expired, you have the right to buy it.

You see, an expired domain is good for search engine
strategies because some of the expired domain names
are already indexed in the search engines
(Like Yahoo.com or Google.com). If you’re lucky, that
domain name might have already ranked with a high
position in the search engine for certain keywords.

Other than that, some expired domain names have
existing 'backlinks' from other websites to it. This
will definitely help to increase the search engine
ranking. So if you buy a domain name before it gets
'kicked out' from the search engine, your webpage will
be indexed faster.

If you're confused about what 'getting indexed' means,
don't worry.

Let me explain. Basically, when you buy a new domain
name and set up the website, your website is not in
the search engines yet. You see, there are millions of
websites in the search engines. It takes time for the
search engines to find your websites. The first thing
you need to have before getting a high rank in a
search engine for certain keywords is you must get
'indexed'.

But don't be fooled with this simple strategy.

I want to share with you my recent experience so that
you will not fall for my same mistake.

2 weeks ago, I bought an expired domain name that was
already indexed in Yahoo.com.

Yes, I confirmed that it was already indexed.

Don’t know how to confirm it?

You can do that by going to www.Yahoo.com and type in
the domain name for the search term. So if I want to
know whether www.internetmarketing-tactics.com is
already indexed or not, I'll just go to Yahoo.com and
search for "internetmarketing-tactics.com".

So theoretically, when I go live with my websites
using this new expired domain name that I've just
bought, my websites will be indexed by the search
engine faster than a using a brand new domain name.

Make sense? Good.

2 weeks passed. My new site was not indexed by the
search engines – AT ALL.

I was puzzled. How can this happen?

I mean, that domain name had already been indexed
in the search engine. In another words, it already
existed in the search engines!

Finally, I figured out what could have gone wrong
that time.


Yeah, it could be an expired domain that had already
been indexed by the search engine.

But, I don't know the history of that expired domain
name. There's a possibility that it had expired and
was not renewed, even though the domain name is
already indexed, because ...

It might be a banned domain.

I have no clue what the previous owner might have done
to upset the search engines, but once a domain name is
banned, it will no longer appear.

Stay away from banned domain names. It'll take a lot
of work and effort to get them unbanned.

Don't get me wrong. I'm not saying that using expired
domain names do not work. It works but you must be
careful and really understand the system first.

What's the lesson here?

Don't follow any internet marketing strategies
blindly. Some of those marketers teaching all sorts of
strategies might not even have a clue whether they are
workable or not. The best method is to always do your
own testing and further research first. At the end of
the day, it's your responsibility to be successful.

Warmest regards,

Patric Chan
CEO, IM Tactics Inner Circle
http://www.automateinternetmarketing.com

Patric Chan is an internet infopreneur, international speaker and author. He had created Online Niche Secrets Audio Course that revealed how he started an online niche business and make it profitable in less than 48 hours at http://www.onlinenichesecrets.com

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8 Comments:

Anonymous Anonymous said...

I don't think the expired domain is banned by the search engine. A banned domain will get kick out from the search engine index totally and it don't even have a chance to appear when you searched the domain name on the search engine.

9:13 PM  
Blogger Carole said...

Oh my gosh - what an eye opener. I never thought about that possiblity. Just goes to show you, you have to be so careful out there.

Thanks again for great information.

Carole
http://CommonSenseLiving.com

9:18 PM  
Blogger Patric Chan said...

Yup, it might not have been banned. You have a good point -- I'm not sure why it's not being updated with my new sites then. Anyhow, it's all about learning and improving. :-)

-Patric Chan

11:30 PM  
Blogger Doug Champigny said...

Great Post, Patric - You might want
to point out http://www.whois.sc where people can check such things - like http://www.whois.sc/internetmarketing-tactics.com

Under 'Blacklist Status' it will tell you if the domain name was ever used for spamming, and how long it's been cleared if it has.

No idea who owns it or anything, but I always check it before buying names...

Hope it helps,

Doug & Teri Champigny
Niche Marketing Magic

1:22 AM  
Blogger C. Guan Soo said...

Hi Patric,

Thanks for the sharing! A good idea!

But, could it be when you've bought the new domain, they sort of reset the listing?

Or could it be that SE found the keywords are different from the previous one and decided to de-list it...

Well, just some thought.

Anyway, thanks for sharing! :)

C. Guan Soo
5 Simple Steps For Better Health and Sharper Mind

4:30 AM  
Blogger Patric Chan said...

Soo,

Not really. Because if I type in the domain name to search in Yahoo.com, it'll still having the same webpage from the previous owners. My webpage is not indexed yet and this is quite impossible because it's already been weeks.

I can't share the domain name because it's the domain for my other 'underground' niche businesses. :-)

Thanks for thought.

-Patric Chan

5:08 AM  
Blogger Mark said...

Patrick, thanks for the informative article. I have one question that I have been wanting to ask someone. How do you find expired domain names? What are the steps that you take? And now, I guess you have to go one step farther and find out if that domain name is banned! So, if you haven't already published an article on how to find expired domain names, I would like for you to write an article on that, and if you have already, could you please let me know where to find it?

God bless,
Mark Butts
Isaiah 43:19
http://www.mission-philippines.us

6:19 AM  
Blogger Patric Chan said...

Hey Mark,

I'm not really a pro in expired domain names stuff. :-)

Basically, I found information from this site:

http://www.igoldrush.com/expired.htm

Do note that I'm not sure how good the information on this website because I've not explore it yet.

Thanks
Patric Chan

8:58 PM  

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