Do you want to know how to increase your salesletter conversion rate?
But before I tell you how to do that, I'm going to give you
several real life case study so that I have proof and test
results to my new research conclusion.
Here are a few questions you might have in mind when
writing a salesletter:
* Do I need to write long or short salesletter?
* How many page is consider a 'good' salesletter?
* Where should I put the testimonials and many of it is
enough?
* How many bullet points I need to put in?
If you know these 3 secrets I'm about to share with you at
the end of this letter, then you won't need to know the
answer to the questions above accurately anymore.
I got three salesletter that do not follow the standard
rules above closely and yet it’s making money for me.
Three of them are:
An eReport to teach beginners/newbies how to find
online niche market:
Niche Checklist
Software for 2Checkout users to protect their digital
products from online thieves:
2CO Lock Pro
A wealth creation program (Nothing to do with internet
marketing) to coach you to be financially free:
Paul Counsel's 6 Week Millionaire Coaching Program
I want to give you the answers to the questions above base
on my salesletter that had proven to sell above.
Q: Do I need to write a long or short salesletter?
A: Long salesletter does not mean that it's going to sell
well. Look at all the salesletter above and you'll notice
they're relatively short. Even for a product selling at
$197.00, http://www.thewealthtrilogies.com is considered short. What's important is whether the salesletter is
able to communicate all the information you want the reader to
know and entice them to take action.
Q: How many pages is consider a 'good' salesletter?
A: I think a minimum of 4 pages is good enough. There are
some rules I've heard that you should have at least 8 to 10
pages. I use that as a guideline as well. But if I look at
http://www.nichechecklist.com, this is only 4-5 pages long.
The product sold for only $13.70 but I've grossed thousands
of sales from it. Whether a salesletter is going to sell is
greatly influence by 3 factors which I'll tell you later.
Q: Where should I put my testimonials?
A: Even if you don't have testimonials, your product will
sell if you have the 3 factors that I'm about to share with
you. If you notice,www.thewealthtrilogies.com do not have
a single testimonial on it and yet, we had sold out 100
seats before the closing date. Take a look at
www.nichechecklist.com and you'll notice again that there are no testimonials at all too. How about
www.sellingonlinesecrets.com/2co/index.html? I have just
put some testimonials but it was already selling BEFORE the
testimonials are up.
Conclusion? Testimonials might help, but your salesletter
will be able to convert even WITHOUT any testimonials.
Q: How many bullet points I need to put in?
A: I've read many copywriting books. Most of it said that
the more bullet points you can put in, the better it is
going to be because it acts as sub-headline to your
product. I totally agree with that. But, it's NOT a
universal truth. Because in reality, www.nichechecklist.com
hardly have any bullet points and
www.sellingonlinesecrets.com/2co/index.html have NO bullet
points at all!
So what's the secret to have a profit-pulling salesletter
if my research had shown some unexpected revealing truth?
This is not a universal truth but after my observation and
research with test results, I'll conclude that it's
influence by 3 main factors. They are:
i. You got to have a great product
- If you have a great product, it'll automatically sell.
The purpose of your salesletter is just to provide them
information for education and give them some 'motivation'
to take action. Just like, 2CO Lock Pro's have only one
purpose –- To protect any 2Checkout users and it does its
job very well.
ii. Depending on who is reading your salesletter
- Even if I hire a $10,000 professional copywriter to write
a salesletter for 2CO Lock Pro, it's not going to sell if
the reader does not use 2Checkout.com. But if a user reads
it, it won't take long before he orders it because he needs it.
iii. The credibility associates with the salesletter
- If the product/service selling by the salesletter is from
a familiar/well-known name in that niche, it'll sell
automatically. Why do you think that it's easy for Corey
Rudl to sell any products he promote? How can he can make a
whopping 5-figure income from one single mailing? Because
the subscriber/customer trusted him. They probably trust
his words (Or name) more than what they read on the
salesletter itself.
When a well-known name is associated with the salesletter,
the salesletter only acts as an assurance and credibility
that the product is reassured by the author/creator.
Let me give you an example:
Look at Revlon lipstick. When Carmen Electra (A super model
and also the lead actress in the movie 'Hitch') and Halle
Berry (Super model and a 'Bond' girl) endorse Revlon
lipstick, it sells like crazy!
Do you think they need a lot of explanation to sell it? Not
really. I guess, by putting their pictures that they are
using Revlon lipstick will sell well enough.
Now – imagine there's another lipstick brand that is 10
times better in quality. They have a better salesletter (Or
promotion) but NO WELL-KNOWN names are endorsing this
lipstick.
Do you think Revlon lipstick is going to sell more, or this
good quality but unbranded lipstick?
With that said ... I want to stress that all the common tips
about bullet points, long salesletter, testimonials and etc
to write a great salesletter still apply. It always work
and it'll continue to work for the time to come. Those are
the 'rules' to make sure that you don’t go wrong.
But if you can combine these 3 main factors of influence, I
guess you'll get better results. If you already have these
3 factors in your salesletter, then it's time for you to
improve the bullet points, testimonials, P.S, and etc.
About The Author:
Patric Chan is a direct response expert,
internet infopreneur, marketing strategist and
author. At the age of 24, he had achieved many
extraordinary results in the internet marketing
world. He had joint-ventured with many famous
internet marketing experts in product creations
and selling online. Get the latest internet marketing
tips at http://www.automateinternetmarketing.com
If you want to sell successfully online, go to:
http://www.SellingOnlineSecrets.com
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Please let
me know if you are publishing this article so that you
can replace the signature link with your affiliate link.
===========================================
If you find any valuable tips, ideas or information
in this print, I do accept 'drinks'. :-)
You're most welcome to buy any 'drinks' at:
http://internetmarketing-tactics.com/bmad/
several real life case study so that I have proof and test
results to my new research conclusion.
Here are a few questions you might have in mind when
writing a salesletter:
* Do I need to write long or short salesletter?
* How many page is consider a 'good' salesletter?
* Where should I put the testimonials and many of it is
enough?
* How many bullet points I need to put in?
If you know these 3 secrets I'm about to share with you at
the end of this letter, then you won't need to know the
answer to the questions above accurately anymore.
I got three salesletter that do not follow the standard
rules above closely and yet it’s making money for me.
Three of them are:
An eReport to teach beginners/newbies how to find
online niche market:
Niche Checklist
Software for 2Checkout users to protect their digital
products from online thieves:
2CO Lock Pro
A wealth creation program (Nothing to do with internet
marketing) to coach you to be financially free:
Paul Counsel's 6 Week Millionaire Coaching Program
I want to give you the answers to the questions above base
on my salesletter that had proven to sell above.
Q: Do I need to write a long or short salesletter?
A: Long salesletter does not mean that it's going to sell
well. Look at all the salesletter above and you'll notice
they're relatively short. Even for a product selling at
$197.00, http://www.thewealthtrilogies.com is considered short. What's important is whether the salesletter is
able to communicate all the information you want the reader to
know and entice them to take action.
Q: How many pages is consider a 'good' salesletter?
A: I think a minimum of 4 pages is good enough. There are
some rules I've heard that you should have at least 8 to 10
pages. I use that as a guideline as well. But if I look at
http://www.nichechecklist.com, this is only 4-5 pages long.
The product sold for only $13.70 but I've grossed thousands
of sales from it. Whether a salesletter is going to sell is
greatly influence by 3 factors which I'll tell you later.
Q: Where should I put my testimonials?
A: Even if you don't have testimonials, your product will
sell if you have the 3 factors that I'm about to share with
you. If you notice,
a single testimonial on it and yet, we had sold out 100
seats before the closing date. Take a look at
www.nichechecklist.com and you'll notice again that there are no testimonials at all too. How about
put some testimonials but it was already selling BEFORE the
testimonials are up.
Conclusion? Testimonials might help, but your salesletter
will be able to convert even WITHOUT any testimonials.
Q: How many bullet points I need to put in?
A: I've read many copywriting books. Most of it said that
the more bullet points you can put in, the better it is
going to be because it acts as sub-headline to your
product. I totally agree with that. But, it's NOT a
universal truth. Because in reality, www.nichechecklist.com
hardly have any bullet points and
www.sellingonlinesecrets.com/2co/index.html have NO bullet
points at all!
So what's the secret to have a profit-pulling salesletter
if my research had shown some unexpected revealing truth?
This is not a universal truth but after my observation and
research with test results, I'll conclude that it's
influence by 3 main factors. They are:
i. You got to have a great product
- If you have a great product, it'll automatically sell.
The purpose of your salesletter is just to provide them
information for education and give them some 'motivation'
to take action. Just like, 2CO Lock Pro's have only one
purpose –- To protect any 2Checkout users and it does its
job very well.
ii. Depending on who is reading your salesletter
- Even if I hire a $10,000 professional copywriter to write
a salesletter for 2CO Lock Pro, it's not going to sell if
the reader does not use 2Checkout.com. But if a user reads
it, it won't take long before he orders it because he needs it.
iii. The credibility associates with the salesletter
- If the product/service selling by the salesletter is from
a familiar/well-known name in that niche, it'll sell
automatically. Why do you think that it's easy for Corey
Rudl to sell any products he promote? How can he can make a
whopping 5-figure income from one single mailing? Because
the subscriber/customer trusted him. They probably trust
his words (Or name) more than what they read on the
salesletter itself.
When a well-known name is associated with the salesletter,
the salesletter only acts as an assurance and credibility
that the product is reassured by the author/creator.
Let me give you an example:
Look at Revlon lipstick. When Carmen Electra (A super model
and also the lead actress in the movie 'Hitch') and Halle
Berry (Super model and a 'Bond' girl) endorse Revlon
lipstick, it sells like crazy!
Do you think they need a lot of explanation to sell it? Not
really. I guess, by putting their pictures that they are
using Revlon lipstick will sell well enough.
Now – imagine there's another lipstick brand that is 10
times better in quality. They have a better salesletter (Or
promotion) but NO WELL-KNOWN names are endorsing this
lipstick.
Do you think Revlon lipstick is going to sell more, or this
good quality but unbranded lipstick?
With that said ... I want to stress that all the common tips
about bullet points, long salesletter, testimonials and etc
to write a great salesletter still apply. It always work
and it'll continue to work for the time to come. Those are
the 'rules' to make sure that you don’t go wrong.
But if you can combine these 3 main factors of influence, I
guess you'll get better results. If you already have these
3 factors in your salesletter, then it's time for you to
improve the bullet points, testimonials, P.S, and etc.
About The Author:
Patric Chan is a direct response expert,
internet infopreneur, marketing strategist and
author. At the age of 24, he had achieved many
extraordinary results in the internet marketing
world. He had joint-ventured with many famous
internet marketing experts in product creations
and selling online. Get the latest internet marketing
tips at http://www.automateinternetmarketing.com
If you want to sell successfully online, go to:
http://www.SellingOnlineSecrets.com
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Please let
me know if you are publishing this article so that you
can replace the signature link with your affiliate link.
===========================================
If you find any valuable tips, ideas or information
in this print, I do accept 'drinks'. :-)
You're most welcome to buy any 'drinks' at:
http://internetmarketing-tactics.com/bmad/
posted by Patric Chan at 11:49 PM
5 Comments:
Eva Mendes was the lead actress in Hitch. Are you thinking of a different movie?
Nate
Flip Flops
I noticed that too (wrong actress)... and considering Corey Rudl's recent tragic demise, you may want to refer to someone else since you're talking about him in the present tense. (i.e. substitute Yanik Silver or John Reese as they are both very successful entrepreneurs)
-Steve Gill
Dear Patric, Coru Rudl passed away in a tragic race car accident. Its possble this email letter was written earlier and not updated. I am sure you will take care of it now that its been brought to your attention. And yes,he was well respected. His wife notified all of us on his list so you will probably here from alot of his followers. May I suggest you do a follow up email to acknowledge this asap. Sincerely, Gail Goodman gailgoodman@juno.com here in New York USA
Thanks for your feedback. :-)
About Corey's reference, his name was use as a reference/example because he's a respected marketer (I personally respect and endorse all of his products).
Example, if we talk about Boxing, we probably thought of Mohammed Ali as he's an icon that people can associate to boxing.
Or, we might use Elvis Presley when we're referring to something related to Rock And Roll. :-)
This is a blog that I shared my observations and recommendations and sometimes, there might be grammartical errors that are not done on purpose.
By the way ... yup ... It's Eva Mendes. LOL :-)
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