Corey Rudl's Gone, You Should Read This

A man I admired and respected, Corey Rudl had passed
away in a car accident. I know you might already knew
about this, that's why I want to republish the latest article
wrote by Derek Gehl, CEO of Internet Marketing Center.

I can 'feel' the essence and connection from Derek
in this article. - Patric Chan

"How to Eat, Sleep, and Breathe like an
Internet Marketing Genius:
What I Learned from My Good Friend and Colleague,
Corey Rudl -- Genius Internet Marketer, Inspirational
Leader, and Mentor to Thousands."

By Derek Gehl

Since the announcement of Corey's tragic car-racing
accident a couple of weeks ago, our office has received
over 16,000 e-mails of support and condolence... and
easily over 1,000 phone calls.

The entire IMC Team has been working overtime,
responding to every e-mail and phone message, one
at a time, so we don't miss any of your questions
or comments.

In fact, I've had to throw some of the gang out of
the office late at night and send them home... We've
all found it hard to stop reading your e-mails.

"Thanks" doesn't seem an adequate response to the
overwhelming support and caring you've shown us.

(It's been rather humbling, really...)

So I hope you don't mind, but I've decided to
write this very special edition of our "Marketing Tips"
Newsletter -- and dedicate it to my good friend
and mentor...

You see, over the last couple of weeks, a question
that keeps appearing in e-mails from everyone is, "How
can I be like Corey?"... "How can I think like Corey?"

It seems many of you are interested in learning
MORE than his secrets to Internet marketing -- you
want to learn how to be "like" him.

So I'm going to give you a bit of insight into Corey's
philosophies for business, success, and life.

These are a collection of the five most profound l
lessons I learned from Corey over the last eight years,
some of which he loudly expressed to me (Corey
talked loud and fast when he got excited)... and some
he quietly but effectively shared through living example.

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Lesson #1: Failure doesn't "happen"; it's a choice.

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In Corey's mind, there were only two ways you
could "fail." You could give up and quit. Or you
could decide not to learn from your mistakes.

Corey believed failure was a choice. So Corey
never failed.

He tested new ideas. He learned from what worked,
and what didn't. Then he applied those lessons
to his next test or idea, and he kept doing this until
he got results he was satisfied with.

Sure Corey made mistakes... Yeesh, I still cringe
when I think of a $90,000 mistake we made two
years ago. And sure, Corey would get really ticked
off when stuff went wrong.

But Corey was also always the first person to seek
out the positive in every bad situation and say,
"Well, what did we learn from this?"

 ... And, more important, "Will we do it again?"

Corey firmly believed every costly lesson was going to
result in exponentially greater success in the long term.

And he was right.

---------------------------------------------------------

Lesson #2: Assume nothing, test everything

---------------------------------------------------------

Corey had zero respect for people who were content
to assume To him, it was a mark of laziness. So
something everyone quickly learned when working
with him was to deal in nothing but the facts.

If Corey asked a question, and you didn't know
the answer, it was one thousand times better to say,
"I'll look into it and get back to you," than "I think
this might be the answer," or "I assume this is right."

Theories, assumptions, and guesses were the
enemies of success as far as Corey was concerned.
He believed you should either go straight to the
source for the answers (even if that means paying
thousands of dollars in consulting fees) or test
it yourself.

And as Corey taught me, sometimes you even
need to test the "facts." For example...

... A marketing strategy that you tested and
proved to work as little as a month ago may be a
complete dud today. (Retesting is ALWAYS worth
the effort.)

... The customer demographics you collected
through a survey last year may have drastically
changed. (Are they buying your products for
DIFFERENT reasons now?)

... And some of the most interesting statistics may
be based on flawed data. (Always read the "fine
print," and if there isn't any, ask for it!)

Before you make decisions, ask questions. Assume
nothing. Test everything.

And don't be afraid of offending someone -- even
an "expert" -- by questioning their logic. The true
experts will applaud you for this. And your
questions will expose the imposters for who they
really are -- wannabes.

---------------------------------------------------------

Lesson #3: Make opportunities to learn, and take notes.

---------------------------------------------------------

It would be difficult to calculate exactly how much
Corey spent on educational materials each year...
but I've done the math and know it was roughly in
the tens of thousands of dollars.

Corey was constantly reading... On airplanes, on
holidays, in between meetings -- he was absolutely
relentless. He would read every business book,
article, course, and marketing campaign he could get
his hands on.

And Corey didn't just read material related to Internet
marketing; he made a point of studying OTHER industries,
too -- both online AND offline. He was always
looking for new strategies and marketing ideas that
he could pluck from other industries and apply to
his businesses.

It was all this reading that would frequently spark
his "genius" ideas...

But I think the key to this secret is that Corey
made TONS of notes about everything he read and kept
all his thoughts in a couple of "master project
documents" that he'd refer back to every month,
looking for new ideas (they were literally hundreds
of pages long).

That way, even if an idea didn't work today, he
had record of it so he could refer back to it
sometime in the future.

Corey knew that "genius" doesn't just happen --
you need to look for opportunities to learn, and
keep track of your thoughts. Your best ideas will
frequently be sparked by new information, or new
approaches to old information.

---------------------------------------------------------

Lesson #4: Seek out great teachers, and be a great listener.

---------------------------------------------------------

Corey firmly believed that if you want to fast-track
your success, it's critical to learn from those who
have gone before you... even if you just have the
opportunity to learn from their mistakes.

So Corey made a point of seeking out teachers
and mentors, and asking for their advice whenever
he had the opportunity -- even if that meant paying
hefty consulting fees for their guidance.

As far as Corey was concerned, you should always
learn from the best. Find people who are getting
the results YOU want to achieve, and ask them
to mentor you.

And Corey was never afraid to ask "great people"
for advice...

He was never concerned about looking dumb. And
he never needed to be the smartest guy in the
room. Corey was always focused on learning. So he
was a student of everything... and almost everyone.

Corey was always asking people around him for
feedback... What mistakes was he making? How
could he improve as a leader? As a marketer? How
could he be a better public speaker?

It takes guts to ask the people around you for
feedback. But it takes wisdom to openly listen
and learn from it.

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Lesson #5: Define your own success and live with passion.

---------------------------------------------------------

Corey's biggest frustration was that so many
of his clients and subscribers just let life "happen"
to them. I can't tell you how many times I heard
him rant over the years, "They have dreams... but
they don't set GOALS! Why don't they set goals and
take action???"

One of the most inspirational things about being
around Corey was his belief that absolutely anyone
can be successful.

You just had to meet Corey once to know he wasn't
just spouting the "anybody can start a profitable
Internet business" line because it sounded good.

His enthusiasm... his actions... every word he spoke
demonstrated his core belief that absolutely anyone
can be successful.

You can learn anything... be anything... do anything.

If you decide that your age, background, and
education limit your potential, they will. But if
you decide that you can do anything, you will...

Corey really believed that you just need to set
goals that you're excited about, and then take
persistent action.

It's absolutely shocking what ONE step a day...
just 10 minutes a day... one hour a day... can
accomplish over one month... three months...
six months.

Just imagine where YOU would be in six months
if you dedicated even 20 minutes a day to working
on your business... learning new strategies... or
building a "swipe file" of marketing ideas!

Success isn't determined by genetics. It's about
persistent, consistent action. And Corey really
got that.

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Final Thoughts:

---------------------------------------------------------

Honestly, I could write a book about what it was
like teaming up with Corey for the last eight years...
and perhaps one day I will. It was one helluva ride...

Today, though, I wanted to give you at least SOME
insight into Corey's personal philosophies for business
success because I'm hoping they will inspire you to...


* Choose success
* Test something new today
* Make opportunities to learn
* Seek out great teachers
* Define your goals, and take action to reach them

These are the philosophies that Corey inspired the
entire IMC Team to run his company with... and
these are the philosophies that we are continuing
to move forward with.

Corey's legacy wasn't just cutting-edge marketing
strategies or industry leading software -- it was the
inspiration he shared with thousands of "real people."

And that's the legacy I personally plan to continue.

With that said, keep an eye on your inbox next week;
we're going to be doing something really special in
memory of Corey.

And be sure to watch your e-mail in July, too,
because we're going to be releasing a mind-blowing
interview recorded in late May between genius offline
direct marketer Dan Kennedy and Corey...

Until the next issue of "Marketing Tips," I wish
you success.

-Derek Gehl, CEO Internet Marketing Center

Before Corey passed away, he had prepared his
newest edition of my famous Internet wealth-generating
system -- 10 lb. box that includes 3 resource CDs, 4
guidebooks, and 2 thick binders containing in excess of
1,385 pages explaining the step-by-step instructions on how
to start and grow a wildly profitable Internet business.

This is one of the best internet marketing courses
I've seen online. Go get it by clicking here.




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