Sunday Email 32: About Pissing Others

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com.

So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.

One more thing-- it'll offend marketers. I hope you're not the one.

Re: Pissing Others Is Not An Issue, REALLY

Do you piss other people online- your readers, customers, competitors or whoever?

If you're not, you're not doing a favor for your business.

You know Robert Kiyosaki, right? The guy who wrote Rich Dad, Poor Dad and became a 'guidebook' for people quitting their jobs. It's a bestseller book and you can always get a copy of it at amazon.com.

Here's the interesting part... do a search for his name in Google.com.

On page one of the result, look out for www.johntreed.com/Kiyosaki.html. You'll read some uncool stuff about Robert- it might make you laugh but if you're a strong believer of Robert's teaching, then it's going to annoy you.

The first thing you'll read on this page is this:

Summary:

Rich Dad, Poor Dad is one of the dumbest financial advice books I have ever read. It contains many factual errors and numerous extremely unlikely accounts of events that supposedly occurred.

The reason why Robert pissed off some people is because he HAS reached 'there' (not specifically referring to John's comments because he does has his own logic explanation). The point is, when you have become so successful, you're going to have people who like you and people who hate you for whatever reason regardless of whether they're correct or not. It's a fact, live with it.

IT'S IMPOSSIBLE TO MAKE EVERYONE HAPPY- OR LIKE YOU. It can only happen if you only have 10 readers, subscribers or customers- not hundreds, thousands or millions.

So if EVERYONE likes you, you're in trouble dude because I would guess that you're not making as much as money as you could with so little reach.

It's the same thing if your product gets pirated. It's obviously very famous and high in demand. Just see how successful is Microsoft. (PLEASE don't leave a comment to debate about this issue with me here, it'll never end until the cows come home. I'm just stressing on a point about piracy.)

Or your content being stolen- like you blog about a certain topic and the next thing you know, it's on someone's blog but your name's not there anymore! :-) Anyway, I know who are the ones 'stealing' my content and they're reading my post here- AGAIN. This message goes to them: Learn to be creative for a change, will ya?

Look- there are a lot of people who not only dislike me, but hate me. And some get pissed when they read my Sunday Email.

Do I care? Of course! But we have to face the reality that you can't make everyone happy.

The deal is, make sure that those who like you is ALWAYS more than those who don't. Then you're covered and it's a sign that your business is growing.

This is important because of two things- you'll continue to have customers and you'll have those who will stand up for you. So make sure those who like you are being rewarded and get your attention.

Like, check out these comments on this post:

http://internetmarketing-tactics.com/blog/2008/07/secret-to-my-autopilot-income.html

Someone is kinda irritated (which is fine because this afterall, is a free World) because I sell a product at the end of my content. To be honest, I don't feel bad doing that at all because I know I'm making an offer to provide better solution.

As long as you have MORE people who like you, they'll "stand up" for you. Read the last comment replied by 'hui' and you'll know what I mean. (Thanks, Hui.)

So stop worrying if you've pissed or going to piss someone along the road to success. Shit happens. Just make sure that you're doing your best to add value and doing the right thing. Like, there will be some readers that get annoyed reading what I said today, but I think it's more important to communicate this message out to those who like it. Those who get it, get it. Those who don't, well, they might leave some nasty comments here. :-)

By the way, on a totally unrelated topic, I haven't been writing the Sunday Email Series lately. My last one was 6/22/08 which 77 days (that's over 2 months) ago. If you want to waste your time knowing what happened (smile), I took a 2-week vacation in Hawaii last month. Got a few pictures posted at my personal growth blog, www.patricchan.name. Hawaii's awesome.

And for business, I just launched a new product called, "Inside The Underground Marketing Lab Workshop" Home Course that you can see at www.insidemarketinglab.com. That's awesome too (if you want to find out how to make money online).

Here's the thing- if you enjoy reading Sunday Emails, can you do me a favor to leave a Comment? If I know there are a lot of readers, I'll do my best to make I write regularly. Please let me know.

Yours truly,

Patric Chan


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Why Smart Business Owners Make 10 Times More Profit - This Is How

I pay close attention to any techniques that can lower my cost on advertisements, especially
pay-per-click (PPC) traffic like Google Adwords.

For instance, I'll do what I can to lower my PPC cost from 0.05 cents to 0.03 cents per click.

When I was showing a technique to lower the bid price in Google Adwords in a workshop I've
conducted last time, I can see that one of the attendees sitting wasn’t impressed at all.

So I asked him why.

He immediately responded, "I don't see how saving 2 cents can make me richer."

"It's just not worth doing that Patric, I would rather spend my time testing other traffic methods."

I paused for a few second and smiled. As a matter of fact, I do agree with him for SEEING THAT ANGLE – saving the measly 2 cents is pointless.

That's provided if you just spend $10 to advertise. But if you’re someone spending $500 a day, you're looking at some major savings.

**BUT**... that's still NOT the point. That's the obvious reason but not what I'm looking for.

You see, it's not about saving.

It's about growing your business tremendously.

If you're paying 0.05 cents per click, it means that with a budget of $30 a day, you can get 600 visitors. Simple math.

And assuming that your product sells for $10 and you're getting 3% conversion.

So basically, you'll make $180 ($10 x 3% x 600 visitors) from $30 advertisement spent.

$180 revenue.

Now, let's say you're able to lower your PPC cost to only 0.03 cents – it means you're now driving 1,000 visitors with the same amount of $30 advertisement budget.

Your 'new' income will be:

1,000 visitors x 3% x $10 = $300.

Basically, if you're just able to just lower your PPC cost by 0.02 cents, you've increased your business by 40% profit!

Smart business owners are not concern about saving because it’ll not make them richer.

Saving the $12 ($30 budget - $0.03 x 600 visitors) is not profitable - at all.
You're making $120 EXTRA, not saving $12. What smart business owners see is getting MORE traffic for the SAME amount of advertisement spent. Again, all simple mathematics to get the numbers right and you'll break the bank.

Now, if you're paying 0.10 cent per click and you have a way to reduce it to 0.01 cent instead,
it means you've now automatically grow your business 10 times fold. Congrats.

From $10,000 a year to $100,000. And all it takes is a small 'adjustment' like this, no rocket science.

In the Inside Underground Marketing Lab workshop,I've proved a method how I get a $0.30 per c1ickkeyword to only $0.03 cents in just 30 minutes.

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Then there's another business model I've shown to build your mailing 1ist by using joint venture partners and it allows you to build instant credibility.

On Day 2 of the workshop, I've spend HOURSrevealing instant m0ney making tactics andlong-term business growth strategies.

One of them include an 'unflavored' tactic totake over your competitors in Clickbank.com withoutthem knowing what you're doing. It's kinda trickybut highly effective.

The ONLY PROBLEM IS THIS - You got to hurry.

You see, if EVERYONE knows how to get 0.03 centsper click, it just a matter of time before your competitors start using and making it tough for you- you'll be competing for the same pie.

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Yours truly,

Patric Chan


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